Mikki Bennett

Senior Manager, Creative Marketing | HBO + Max Originals

Professional Overview

Mikki Bennett is a seasoned creative marketing professional with over a decade of experience in the entertainment industry. As the Senior Manager of Creative Marketing for HBO + Max Originals, she oversees the development and execution of innovative marketing campaigns that drive engagement and viewership for the streaming platform's original content.

Experience Summary

Current Role

In her current role at HBO Max, Mikki is responsible for leading a team of creative professionals in the conceptualization and production of dynamic trailers, sizzle reels, and social media assets. She collaborates closely with cross-functional teams to ensure the seamless integration of marketing initiatives across various touchpoints, from pre-launch to post-premiere. Mikki's strategic and data-driven approach has resulted in the successful launch of several critically acclaimed HBO Max Originals, contributing to the platform's growing subscriber base and industry recognition.

Career Progression

Mikki's career trajectory in the entertainment industry has been marked by steady growth and progressive responsibilities. Prior to her current role, she held positions at leading creative agencies and production companies, including Buddha Jones, Trailer Park, and Studio City. In these roles, Mikki honed her skills in creative direction, project management, and client relations, accumulating a diverse portfolio of work across film, television, and digital media.

Academic Background

Mikki holds a Bachelor of Fine Arts degree in Film and Television Production from the University of Southern California, where she graduated with honors.

Areas of Expertise

• Creative marketing strategy and execution

• Trailer and sizzle reel production

• Social media content development

• Cross-functional collaboration and project management

• Data-driven decision making

• Talent and client relationship management

Professional Impact

Mikki's leadership and creative vision have been instrumental in the success of several high-profile HBO Max Originals, including the critically acclaimed limited series "The White Lotus" and the groundbreaking documentary "We're Here." Her work has been recognized within the industry, earning her numerous awards and accolades for her innovative marketing campaigns.

Conclusion

With her extensive experience, proven track record of success, and unwavering commitment to storytelling, Mikki Bennett is poised to continue making a significant impact on the entertainment industry. Her ability to blend creativity, strategy, and data-driven insights positions her as a valuable asset to HBO Max as they continue to captivate audiences worldwide.