Professional Overview

Mimosa Basu is a seasoned marketing professional currently serving as the Head of Marketing for LinkedIn for Sales, India. With a strong background in marketing and product management, Mimosa's key expertise areas include digital marketing, product marketing, and sales enablement, with a focus on the technology and enterprise software industries.

Experience Summary

Current Role

Mimosa Basu is currently the Head of Marketing for LinkedIn for Sales, India, a position she has held since March 2021. In this role, she is responsible for developing and executing marketing strategies to drive business growth and customer engagement. While specific achievements in this role are not available, her experience in marketing and product management suggests a strong ability to lead cross-functional teams and drive results-driven marketing initiatives.

Career Progression

Mimosa's career progression includes notable previous roles such as Product Marketing & Online Programs Manager at Samsung Electronics, Marketing Consultant at various startups, Marketing Manager at Salesforce.com, Strategic Account Planner at Dun & Bradstreet, and Marketing Executive at Oracle. These roles demonstrate a consistent trajectory of growth and increasing responsibility, with a focus on marketing, product management, and sales enablement.

Areas of Expertise

Mimosa's areas of expertise include:
Industry-specific skills: technology, enterprise software, and digital marketing
Technical competencies: product marketing, online programs management, and sales enablement
* Leadership and management capabilities: cross-functional team leadership, marketing strategy development, and results-driven marketing initiatives

Professional Impact

While specific details on notable projects or initiatives are not available, Mimosa's experience in marketing and product management suggests a strong ability to drive business growth and customer engagement through effective marketing strategies and leadership.

Conclusion

Mimosa Basu is a seasoned marketing professional with a strong background in digital marketing, product management, and sales enablement. Her current role as Head of Marketing for LinkedIn for Sales, India, demonstrates her ability to lead and drive business growth in the technology and enterprise software industries. With a focus on results-driven marketing initiatives and cross-functional team leadership, Mimosa is well-positioned to continue driving professional success and industry impact.