Minal Herath
Professional Overview
Minal Herath is an accomplished Sales Director with extensive experience in the entertainment industry. With a strong track record of driving digital transformation and strategic growth, Minal has established herself as a dynamic leader and trusted advisor in the rapidly evolving media landscape.
Experience Summary
Current Role
As the Sales Director at MUBI, Minal is responsible for leading a high-performing team and developing innovative sales strategies to expand the company's global reach and customer base. She plays a pivotal role in identifying new market opportunities, forging strategic partnerships, and optimizing sales processes to drive consistent revenue growth.
Career Progression
Prior to her current role, Minal held several progressive positions at Vertigo Releasing, where she demonstrated her versatility and commitment to excellence. As the Head of Digital, she spearheaded the company's digital transformation, implementing data-driven strategies that enhanced customer engagement and improved commercial performance. Earlier in her career, Minal gained valuable experience in sales, acquisitions, and theatrical operations, steadily honing her industry expertise and commercial acumen.
Academic Background
Minal holds a Bachelor's degree in Business Administration from the University of Manchester, where she graduated with distinction. Her academic achievements, combined with her professional experience, have equipped her with a well-rounded understanding of the entertainment industry and the commercial dynamics that drive success.
Areas of Expertise
- Digital strategy and transformation
- Sales and revenue generation
- Strategic partnership development
- Data-driven decision making
- Project management and team leadership
- Analytical and problem-solving skills
Professional Impact
Throughout her career, Minal has made significant contributions to the growth and success of the organizations she has worked with. At Vertigo Releasing, she played a pivotal role in spearheading the company's digital transformation, resulting in a 25% increase in online sales over a two-year period. Her ability to identify and capitalize on emerging market trends has consistently positioned her as a valuable asset to her employers.
Conclusion
Minal Herath's diverse experience, coupled with her strategic mindset and commercial acumen, make her a highly sought-after professional in the entertainment industry. As the Sales Director at MUBI, she continues to drive innovation and deliver exceptional results, positioning her as a dynamic leader with a bright future.
