Miranda Shane Kerr
Ecommerce Manager, Blue Illusion
[LinkedIn Profile](http://www.linkedin.com/in/miranda-shane-kerr-13470b186)
Executive Summary
Miranda Shane Kerr currently holds the position of Ecommerce Manager at Blue Illusion, a premier Australian apparel and retail company with a significant presence in Australia and New Zealand. As a member of the Marketing and E-commerce team, Miranda is based in Melbourne, Australia. Her role places her at the core of Blue Illusion's digital growth initiatives and omnichannel strategy, providing her with influence over technology adoption, online sales strategies, and cross-functional project implementation within the organization.
Professional Background and Role
Title: Ecommerce Manager
Company: [Blue Illusion](https://www.blueillusion.com)
Location: Melbourne, Australia
Email: miranda@blueillusion.com
Phone: +61 9 448 5620 (noted as a primary contact; see Prospectoo and Success.ai)
As Ecommerce Manager, Miranda Shane Kerr is responsible for overseeing Blue Illusion's digital commerce operations, driving online revenue, optimizing customer experiences across digital channels, and supporting enterprise-grade omnichannel product initiatives via the Omnichannel Experience Management (OXM) platform. She collaborates closely with a broader marketing and e-commerce division, including roles such as Ecommerce Specialist (notably Sophie Thomson) and senior leadership like the Head of Digital & eCommerce (Erin Hawks) and Head of Marketing (Nicole Hunter). Miranda's role is positioned to influence technology adoption, online merchandising, and integration efforts across Blue Illusion's digital assets.
Company Overview: Blue Illusion
- Industry: Apparel & Fashion, Retail
- Company Size: 501-1,000 employees
- Headquarters: 2-8 Inkerman Grv, Melbourne, VIC 3182, Australia
- Founded: 1998 (by Donna & Danny Guest)
- Operations: Over 100 boutiques across Australia and New Zealand
- Digital Capabilities: Deploys the Omnichannel Experience Management (OXM) platform to unify online and offline retail channels, ensuring consistency in customer journey and brand experience.
Market Position:
Blue Illusion differentiates itself as a French-inspired brand focused on the modern woman's pursuit of personal style. The company emphasizes quality, individuality, and timeless fashion-forward classics, and is driven by values of lifestyle, fashion, community engagement, and consistent commitment to customer experience. The size and reach of the organization within the ANZ region establish Blue Illusion as a mid-sized but highly impactful retailer in the apparel and lifestyle segment.
Key Team Structure — Marketing & E-commerce
- Erin Hawks: Head Of Digital & eCommerce
- Nicole Hunter: Head Of Marketing
- Sophie Thomson: Ecommerce Specialist
- Miranda Shane Kerr: Ecommerce Manager
The marketing and e-commerce unit at Blue Illusion is a key stakeholder group for digital strategy vendors, solutions providers, and partners in omnichannel retail technology.
Contact & Communication
- Direct Email: miranda@blueillusion.com
- Phone (AU): +61 9 448 5620
Miranda's position as Ecommerce Manager makes her a critical contact for conversations on digital retail transformation, e-commerce innovation, and performance optimization of online sales channels. Her responsibilities likely encompass evaluating and onboarding e-commerce technologies, analytics, and customer engagement platforms.
Actionable Insights
- Decision-Making Scope: Miranda’s title and functional context suggest decision authority or strong input on eCommerce technology selection, website performance solutions, integration projects, and strategies for online sales growth.
- Collaboration: Miranda operates within an established digital and marketing team with defined leadership, indicating multi-stakeholder processes for partner selection and solution implementation.
- Organizational Fit: Blue Illusion’s commitment to omnichannel excellence and its in-house OXM platform underscore a digitally mature organization open to innovation, with Miranda playing a central role in assessing, piloting, or rolling out new projects impacting customer journeys and e-commerce revenue streams.
Additional Details
- Company LinkedIn: [Blue Illusion LinkedIn Page](https://www.linkedin.com/company/1562972)
- Primary Domain: blueillusion.com
- Comparable Companies: Hudson's Bay Company, Target Corporation, Fabindia Overseas Pvt Ltd
- Relevant Peers: Erin Hawks (Digital), Nicole Hunter (Marketing), Sophie Thomson (eCommerce)
Summary Statement
Miranda Shane Kerr is a primary, influential stakeholder in Blue Illusion’s e-commerce growth and omnichannel retail optimization. Her role sits at the nexus of digital operations and customer experience, making her contact and engagement highly relevant for partners or solution providers targeting mid-sized retail apparel brands with an established ANZ footprint and a sophisticated approach to omnichannel commerce.
