Professional Overview
Miriam De La Concha is a seasoned Brand&Comms Expert Lead based in Madrid, Spain, with a strong background in brand management, communications, and advertising. Her current role and responsibilities involve leading brand and communications strategies for ING España & Portugal. Key expertise areas include brand development, advertising, and team leadership, with a focus on the financial services industry.
Experience Summary
Current Role
As the Brand&Comms Expert Lead at ING España & Portugal, Miriam oversees the development and implementation of brand and communications strategies. Key responsibilities include team leadership, brand management, and stakeholder engagement. Notable achievements in her current role are not publicly available.
Career Progression
Miriam's career has spanned over 15 years, with notable previous roles including Product Owner Brand & Advertising and Publicidad at ING España & Portugal, as well as Cuentas at McCann Erickson and Prácticas at TBWA España. Her career trajectory demonstrates growth from entry-level positions to leadership roles, with a focus on brand management and communications.
Areas of Expertise
Miriam's areas of expertise include brand management, advertising, team leadership, and communications strategy. Her technical competencies likely include proficiency in marketing software and tools, as well as strong written and verbal communication skills. Leadership and management capabilities are also key strengths, given her current role as Brand&Comms Expert Lead.
Professional Impact
While specific projects or initiatives are not publicly available, Miriam's experience in the financial services industry and her leadership role at ING España & Portugal suggest that she has made significant contributions to the company's brand and communications strategy.
Conclusion
Miriam De La Concha's professional trajectory demonstrates growth and expertise in brand management, communications, and advertising. Her current focus as Brand&Comms Expert Lead at ING España & Portugal is on leading brand and communications strategies, with a value proposition that includes strong leadership, technical competencies, and industry-specific knowledge.
