Betterez Overview
Betterez is a leading company in the bus & coach ticketing and reservations software industry, committed to helping ground travel businesses increase sales, improve efficiency, and grow rapidly. The company's platform aims to modernize the operations of bus and motorcoach operators, enabling them to deliver a reliable, safe, and easy rider experience.
Betterez offers a multi-tenant bus ticketing software online, delivering faster time to market and continuous updates. The company supports bus and shuttle ticketing, bus inventory management, and online bus reservations for carriers around the world.
Leadership Team
- Tal Shalit – Founder, CEO & Board Director
- Tal founded Betterez in 2011 with the goal of transforming bus travel through innovative reservation technology. He oversees the company's operations in Europe, North America, Latin America, and Australasia. Prior to Betterez, Tal held significant positions at Porter Airlines and Deloitte Consulting.
- Hernán García – Vice President, Development
- Hernán is responsible for product design, platform architecture, and leading the software engineering team. His background includes senior roles at Thoughtworks and HP, contributing his technical insights online.
- Mike Van Horn – Senior Vice President
- Mike leads the commercial and customer success teams. His career includes roles at Perot Systems, Deloitte Consulting, Dell Services, and Tata Consultancy Services. He served in the U.S. Marine Corps, attaining the rank of Captain.
Board of Directors
- Michael Deluce – Director
- Co-founder of Porter Airlines, overseeing its strategy, operational performance, and financial success. Michael is also on the boards of Allegro Merger Corp and UBS Bank Canada.
- Donald J. Carty – Director
- A businessman with extensive travel and technology experience. He serves on the boards of Porter Airlines, Hawaiian Airlines, and Canadian National Railway Company. He was formerly Chairman and CEO of AMR Corporation and American Airlines.
- Mirja Sickel – Director
- Executive VP of Rail & Ground Travel at Amadeus with extensive experience across various travel industry sectors.
- Tim Dewerth – Director
- A global capital markets professional with experience investing in new ventures. Formerly held leadership roles at Deutsche Bank, CIBC World Markets, and more.
Advisors
- Dave Wright – Advisor
- Chief Strategy Officer of ServiceNow, advising Betterez on software development to evolve into a comprehensive Reservations Platform.
- Susan Doniz – Advisor
- Global CIO and Data Analytics Officer at Boeing, formerly Group CIO at Qantas Airways. Recognized as one of Canada’s “100 most powerful women”.
- Chris Boult – Advisor
- Executive leader with expertise in business innovation and payments processes, founder of DRG. He has held significant roles at CEC Entertainment, Greyhound Lines, and Sabre Holdings.
- Sruti Patnaik – Advisor
- SVP of IT at a Fortune 300 Retailer, responsible for technology operations. Founder of "Women in IT" and the Twinkle Academy, supporting underserved children in India.
Employment Opportunities
Betterez is expanding and seeking talented individuals to join their mission in redefining ground travel. Current job openings are available through their career page.
Conclusion
Betterez's comprehensive reservation and ticketing software, spearheaded by an experienced leadership and advisory team, positions it as a transformative player in the ground travel industry. For further collaboration or sales opportunities, a deeper engagement with their leadership team, particularly with key figures like the CEO Tal Shalit and SVP Mike Van Horn, would be beneficial.
