Misbah Uraizee - CEO, Nectar Social
Overview
Misbah Uraizee serves as the Co-Founder and CEO of Nectar Social, a pioneering social commerce platform focused on creating authentic engagements for disruptor brands. Under her leadership, Nectar Social has emerged as the world's first agentic social commerce platform designed to meet the demands of high-growth, community-driven brands. Misbah’s professional background includes extensive experience at Meta, where she contributed significantly in roles focused on product leadership for Facebook and Instagram, particularly in Feed & Stories and Messaging.
Education and Professional Background
- Education: Misbah holds a degree in Biotechnology from Yale University.
- Previous Experience: Prior to founding Nectar Social, she was a product leader at Meta, with a focus on monetization and product development across various platforms, including Facebook and Instagram. Her experience includes developing AI-based conversational tools.
Achievements and Influence
Misbah Uraizee's career is marked by numerous achievements, including over 10 patents. Her work has been featured in notable publications such as TechCrunch, Forbes, and Women's Wear Daily (WWD). She is a recognized speaker at industry-leading events like Expo West and Shoptalk, showcasing her expertise in the evolving landscape of social commerce.
Company and Industry Impact
- Nectar Social: Co-founded by Misbah and her sister, Farah Uraizee, Nectar Social is leveraging artificial intelligence to transform the way brands connect with younger audiences. The platform's unique approach includes the use of large language models and personalized AI tools, allowing for streamlined engagement on social media platforms like Instagram and TikTok.
- Industry Contributions: Nectar Social aims to replace multiple existing tools with a comprehensive AI-driven engagement and revenue optimization platform, emphasizing personalized customer interaction.
Recent Developments
- Funding: Nectar Social recently secured $2 million in pre-seed funding to expand its engineering and AI teams, with a focus on enhancing its infrastructure for fashion and beauty brands. The funding round was led by Flying Fish Ventures and included investors such as BAM Ventures and Trust Fund's Sophia Amoruso.
- Future Directions: Nectar Social plans to officially launch to the public in mid-2025, with ongoing beta testing and platform refinements aimed at optimizing brand engagement through AI-driven solutions.
Personal and Professional Networks
Misbah Uraizee is located in the Greater Seattle Area and maintains an extensive professional network with over 500 connections on LinkedIn. This connectivity highlights her influence and presence in the technology and e-commerce sectors, furthering her impact as a leader in social commerce innovation.
For more information on Misbah Uraizee and her professional journey, you can visit her [LinkedIn profile](https://www.linkedin.com/in/misbahuraizee).
