Missy Goldberg
Director of Marketing, Americas
Professional Overview
Missy Goldberg is an accomplished marketing leader with extensive experience driving brand awareness, event strategy, and demand generation initiatives. As the Director of Marketing, Americas at Similarweb, she is responsible for developing and executing integrated marketing campaigns to support the company's growth across the region.
Experience Summary
Current Role
As the Director of Marketing, Americas at Similarweb, Missy oversees a team of marketing professionals to strategize and implement campaigns that maximize brand visibility and drive qualified leads. She collaborates closely with the sales organization to align marketing activities with business objectives and ensure a seamless customer experience. Under her leadership, the marketing team has achieved significant improvements in marketing-qualified leads and pipeline generation.
Career Progression
Prior to her current role, Missy served as the Director of Brand and Events at Similarweb, where she was instrumental in elevating the company's brand identity and delivering impactful virtual and in-person events. Before joining Similarweb, she held various marketing and events management roles at companies like Button, Bridgewater Associates, and the ASPCA, where she demonstrated her ability to drive engagement, build brand loyalty, and execute successful event programs.
Academic Background
Missy holds a Bachelor's degree in Communications from a prestigious university, where she graduated with honors.
Areas of Expertise
- Integrated marketing strategy and campaign management
- Brand development and positioning
- Event planning and execution
- Demand generation and lead nurturing
- Stakeholder collaboration and cross-functional alignment
- People management and team leadership
Professional Impact
Under Missy's leadership, the marketing team at Similarweb has consistently exceeded quarterly and annual goals, contributing to the company's overall revenue growth and market share expansion. She has been instrumental in driving the success of Similarweb's flagship virtual event series, which has attracted a growing audience of industry professionals and generated significant pipeline opportunities.
Conclusion
With a proven track record of driving impactful marketing initiatives and a deep understanding of the digital landscape, Missy Goldberg is a valuable asset to the Similarweb team. Her strategic vision, data-driven approach, and ability to inspire and lead her team make her a respected marketing leader in the industry.
