Misty Locke

Global Chief Marketing Officer, Media

Dallas, Texas, United States

Professional Overview
Misty Locke is a seasoned marketing executive with over two decades of experience driving strategic growth and transformative change across the media industry. As the Global Chief Marketing Officer at dentsu international and iProspect, she oversees the marketing and brand strategy for these leading global agencies, leveraging her deep expertise in digital marketing, media planning, and omnichannel campaign execution.

Experience Summary

Current Role
In her role as Global Chief Marketing Officer at dentsu international, Misty is responsible for spearheading the company's worldwide marketing initiatives, amplifying its brand presence, and fostering strong client relationships. She collaborates closely with senior leadership to develop and implement innovative marketing strategies that drive business growth and solidify dentsu's position as a premier marketing services provider.

Simultaneously, Misty serves as the Global Chief Marketing Officer at iProspect, where she leads the agency's global marketing efforts. She is instrumental in shaping the brand's strategic direction, developing compelling content, and ensuring consistent communication across all channels to enhance iProspect's visibility and reputation within the industry.

Career Progression
Prior to her current roles, Misty co-founded Range Online Media, a highly successful digital marketing agency. As President, she was responsible for crafting the company's vision, cultivating client relationships, and overseeing all aspects of the business. Under her leadership, Range Online Media became a recognized industry leader in performance-driven digital marketing solutions.

Academic Background
Misty holds a Bachelor of Business Administration degree from the University of Texas at Austin, where she specialized in Marketing.

Areas of Expertise

• Digital marketing strategy and execution

• Media planning and omnichannel campaign management

• Brand development and reputation management

• Client relationship management and business development

• Driving organizational growth and transformation

Professional Impact
Throughout her career, Misty has been instrumental in shaping the digital marketing landscape. At dentsu international and iProspect, she has spearheaded groundbreaking initiatives that have significantly enhanced the agencies' market positioning and client satisfaction. Her innovative approach and strategic leadership have earned her industry recognition and a reputation as a trusted advisor to some of the world's most prestigious brands.

Conclusion
With her extensive experience, strategic acumen, and proven track record of success, Misty Locke is a respected leader in the media and marketing industry. As she continues to drive the global marketing efforts at dentsu international and iProspect, she remains focused on delivering transformative solutions that empower clients to achieve their business objectives and stay ahead of the curve in the ever-evolving digital landscape.