Mitch Berkoff
Senior Category Manager, Alcohol | New York, New York, United States
Professional Overview
Mitch Berkoff is an accomplished senior category manager with extensive experience in the alcohol industry. He specializes in driving strategic category growth, leveraging data-driven insights to optimize product assortment and maximize revenue for leading retail and e-commerce channels.
Experience Summary
Current Role
As the Senior Category Manager for Alcohol at Gopuff, Mitch is responsible for overseeing the company's alcohol portfolio, which includes a diverse range of beer, wine, and spirits products. He utilizes his deep industry knowledge and analytical prowess to identify emerging trends, optimize inventory, and enhance the customer experience. Under his leadership, Mitch has played a pivotal role in expanding Gopuff's alcohol category, resulting in significant revenue growth and improved operational efficiency.
Career Progression
Prior to joining Gopuff, Mitch co-founded Coasters, an e-commerce platform focused on the alcohol industry. As the VP of E-Commerce, he spearheaded the development of innovative digital solutions, streamlining the online shopping experience for customers. Before that, Mitch served as the Director of Operations and Business Development at BevMax Liquors, where he implemented strategic initiatives that drove operational improvements and expanded the company's market presence.
Mitch's earlier career includes roles as the co-founder and Head of Business Development at 3x3, a startup focused on beverage industry solutions, and as a Business Development Manager at bevRAGE, where he played a crucial role in identifying and securing new business opportunities.
Academic Background
Mitch holds a Bachelor's degree in Business Administration from the Wharton School of the University of Pennsylvania, where he specialized in Marketing and Entrepreneurship.
Areas of Expertise
- Alcohol category management and optimization
- E-commerce strategy and digital transformation
- Data-driven decision making and analytics
- Operational excellence and process improvement
- Strategic business development and partnership cultivation
Professional Impact
Throughout his career, Mitch has demonstrated his ability to drive measurable results. At Gopuff, he has overseen the successful expansion of the alcohol category, leading to double-digit revenue growth. As the co-founder of Coasters, Mitch played a pivotal role in developing innovative solutions that enhanced the online shopping experience for alcohol consumers.
Conclusion
With his deep industry expertise, strategic mindset, and proven track record of success, Mitch Berkoff is poised to continue making a significant impact in the alcohol industry. As he navigates his current role at Gopuff, Mitch remains focused on leveraging data-driven insights to drive category growth, enhance operational efficiency, and deliver exceptional customer experiences.
