Executive Summary
Mitchell Weisman is the Founder & Chief Executive Officer of Innervate (previously known as RevJet), a leading company in the field of dynamic customer experience orchestration and AI-driven marketing technology. Weisman's leadership is defined by innovation in content orchestration platforms that enable brands to achieve impactful customer experiences, improved marketing agility, and maximized ad performance.
Professional Background
Current Role
- Title: Founder & Chief Executive Officer
- Company: Innervate (formerly RevJet)
- Location: San Francisco Bay Area
- LinkedIn: [Mitchell Weisman](http://www.linkedin.com/in/mitchellweisman)
At Innervate, Weisman leads all aspects of strategy, product innovation, and business development. His vision has positioned the company as an industry frontrunner in orchestrating real-time, cross-channel digital content and customer experiences.
Company Overview: Innervate
- Industry: Marketing Technology (MarTech), Customer Experience Orchestration, AI/Automation
- Headquarters: San Francisco Bay Area
- Recent Milestones:
- Relaunched from RevJet to Innervate in May 2023, with a new brand identity and strategic focus on dynamic orchestration for customer experience (CX).
- Product Innovations (2025): Release of social media and "walled garden" solution for dynamic content, focusing on intelligent automation and scalable, AI-powered creativity for brands.
- Strategic Partnerships:
- In March 2025, Innervate announced a three-year strategic partnership with LendingTree. LendingTree selected Innervate’s platform for its capabilities in real-time experimentation, unified data-driven content strategies, and cross-channel orchestration to maximize ad performance.
- Funding:
- Innervate (formerly RevJet) completed a $21 million Series A financing round led by Nautic Partners, bringing total funding to $30 million as of 2023.
- Key Team Connections:
- Serge Ioffe: Co-Founder, Chief Technology Officer, Innervate
- Craig Zeldin: Former Co-Founder and Chief Product Officer, Innervate
- Darren Waddell: Executive Vice President, Sales & Marketing, Innervate
Professional Experience and Thought Leadership
- Previous Roles:
- Chairman & Founder, LifeStreet Media
- Senior Vice President, Business Development, Claria (as per Crunchbase profile)
- Industry Recognition:
- Regular contributor to industry publications such as CustomerThink and Retail Customer Experience, writing on dynamic customer experience, AI orchestration, retail marketing trends, and the impact of 1st party data in driving marketing success.
- Speaker and thought leader on AI content orchestration, programmatic creativity, and marketing transformation, with recent features in industry media and press releases.
- Education:
- B.S., University of Pennsylvania
Recent Activities and Strategic Insights
- In June 2025, under Weisman's direction, Innervate unveiled an advanced solution for social media content orchestration, targeting marketing leaders requiring automated, intelligent, and scalable approaches to brand communication.
- Weisman's public statements emphasize the transformation of customer experience orchestration, prioritizing automation, interoperability with existing tech and media stacks, and evidence-based outcomes.
- Innervate's shift to dynamic content platforms aligns with industry trends—marketers seeking higher agility, personalization, and ROI from first-party data and AI-driven campaigns.
Market Impact & Value Proposition
- Innervate, under Weisman's leadership, has carved a strong position in the marketing technology space by providing a plug-and-play solution enabling organizations to execute unlimited CX use cases, unify cross-channel campaigns, and automate creative workflows with AI.
- Key enterprise clients, such as the LendingTree partnership, validate the platform’s ability to drive measurable increases in ad performance and reduce fragmentation in content management.
- Weisman's influence steers the company's product roadmap toward addressing top-of-mind brand challenges: content relevance, cost efficiency, and dynamic data-driven activation across channels.
Additional Professional Affiliations
- LifeStreet Media (Founder & Chairman)
- Networked with senior executives across MarTech, digital commerce, and investment sectors, including connections to Nautic Partners and key technology co-founders.
Key Points for Engagement
- Weisman's track record in founding and scaling innovative MarTech platforms highlights expertise in enterprise technology adoption cycles, strategic partnerships, and value articulation to C-level decision makers.
- His insight into customer experience automation, AI-driven marketing, and cross-channel content orchestration positions him as a key stakeholder for technology partnership, integration, and enterprise transformation discussions.
- Outreach or engagement is most effective when centered on advanced marketing technology, measurable business outcomes, and applications of AI and first-party data for customer experience and revenue growth.
Summary:
Mitchell Weisman is an established technology entrepreneur and executive, recognized for his leadership in dynamic customer experience orchestration through Innervate. His focus on product innovation, strategic partnerships (notably with LendingTree), and strong professional network underpin Innervate’s rapid advances in the MarTech landscape. Weisman's expertise is highly relevant for strategic technology partnerships, enterprise integrations, and CX-driven transformation initiatives.
