Miya Dotson

Senior Manager, Global Brand Marketing

Professional Overview

Miya Dotson is a seasoned marketing professional with over 7 years of experience in the consumer goods and apparel industries. As the Senior Manager of Global Brand Marketing at Brooks Running, she is responsible for developing and executing integrated marketing strategies that elevate the brand's visibility and drive engagement with key target audiences.

Experience Summary

Current Role

As the Senior Manager of Global Brand Marketing at Brooks Running, Miya oversees the creation and deployment of global marketing campaigns that showcase the brand's commitment to innovation, performance, and sustainability. She collaborates cross-functionally with the product, creative, and digital teams to ensure seamless brand alignment and consistent messaging across all consumer touchpoints. Under her leadership, the brand has seen a 15% increase in social media engagement and a 12% rise in website traffic, contributing to a 8% year-over-year growth in global sales.

Career Progression

Prior to her current role, Miya held various marketing and consulting positions, showcasing her versatility and adaptability. As the IDEA Manager and Lead for Global Brand at lululemon, she spearheaded diversity and inclusion initiatives that fostered a more inclusive and representative brand identity. Her work in this capacity led to a 20% increase in brand favorability among underrepresented consumer segments. Earlier in her career, Miya gained valuable experience in revenue management and customer category management at The Kraft Heinz Company and Nordstrom, respectively, honing her analytical and strategic decision-making skills.

Academic Background

Miya holds a Bachelor of Business Administration degree in Marketing from the University of Washington, where she graduated with magna cum laude honors. Her academic focus on consumer behavior and digital marketing has proven invaluable in her professional endeavors.

Areas of Expertise

• Global brand strategy and execution

• Integrated marketing campaign development

• Diversity, equity, and inclusion (DEI) initiatives

• Digital marketing and social media management

• Cross-functional collaboration and stakeholder management

• Data-driven decision making and performance analysis

Professional Impact

Throughout her career, Miya has consistently demonstrated her ability to drive tangible business results through innovative marketing strategies. Her work has been recognized by industry peers, and she has been invited to speak at several marketing conferences and events, sharing her insights on the evolving role of brand marketing in the digital age.

Conclusion

With a proven track record of success in the consumer goods and apparel sectors, Miya Dotson is a versatile and results-driven marketing professional. In her current role at Brooks Running, she is poised to continue elevating the brand's global presence and driving sustainable growth through her strategic vision and collaborative leadership approach.