Professional Summary
Professional Overview
Mohammed Shawki is the Head of Product Development and Marketing at Frater Lighting, a division of the AW Rostamani Group in Dubai, United Arab Emirates. He is an experienced lighting industry professional with a strong focus on product development, marketing, and driving business growth.
Experience Summary
Current Role
As the Head of Product Development and Marketing at Frater Lighting, Mohammed is responsible for overseeing the company's product development strategy, leading the marketing and branding initiatives, and driving the overall business growth. He works closely with the product design team to conceptualize and launch innovative lighting solutions that cater to the evolving needs of the market. Additionally, he is instrumental in developing and executing effective marketing campaigns to promote the Frater Lighting brand and increase its visibility in the regional and global markets.
Career Progression
Prior to his current role, Mohammed held several sales and engineering positions within the lighting and electrical industries. He served as the Specification & Sales Manager at Frater Lighting, where he was instrumental in securing major project contracts and building strong relationships with key stakeholders. Before that, he held roles as a Senior Sales Engineer at Global Lighting Systems and a Projects Sales Engineer at Al-Babtain Power & Telecommunication Co. and ALNASSER Group, where he demonstrated his expertise in project management, sales, and technical support.
Academic Background
Mohammed holds a bachelor's degree in Electrical Engineering from a reputable university, where he graduated with distinction. His specialized knowledge in electrical systems and lighting technologies, combined with his business acumen, has been a crucial asset in his career progression.
Areas of Expertise
- Lighting product development and innovation
- Marketing strategy and brand management
- Project management and client relations
- Technical sales and engineering support
- Business development and revenue growth
Professional Impact
Throughout his career, Mohammed has made significant contributions to the growth and success of the organizations he has been a part of. He has played a pivotal role in securing major lighting projects, developing groundbreaking product designs, and implementing effective marketing strategies that have elevated the Frater Lighting brand in the regional and global markets.
Conclusion
With his extensive experience, technical expertise, and proven track record of driving business growth, Mohammed Shawki is a valuable asset to the Frater Lighting team. As he continues to lead the company's product development and marketing efforts, he is poised to make a lasting impact on the lighting industry in the Middle East and beyond.
