Moira Gregonis

Director of Performance Marketing, Brand Advertising, Social Media and Influencer and Creator Marketing

Professional Overview

Moira Gregonis is an accomplished marketing executive with over 15 years of experience driving strategic growth and innovation across the retail, consumer goods, and media industries. As the Director of Performance Marketing, Brand Advertising, Social Media and Influencer and Creator Marketing at HSN, she leverages her deep expertise in digital marketing, brand management, and partnership development to elevate the company's omnichannel presence and drive measurable business results.

Experience Summary

Current Role

In her current role at HSN, Moira is responsible for overseeing the end-to-end execution of performance-driven marketing campaigns, brand advertising initiatives, social media strategy, and influencer and creator collaborations. She collaborates cross-functionally to develop and implement integrated marketing plans that increase brand awareness, engage target audiences, and drive sales across multiple channels. Moira's strategic leadership and data-driven approach have been instrumental in driving HSN's digital transformation and delivering exceptional campaign performance.

Career Progression

Prior to joining HSN, Moira held various senior marketing roles at Qurate Retail Group, where she spearheaded successful influencer and partnership marketing strategies, managed paid social and programmatic advertising, and optimized affiliate marketing programs. She also gained valuable experience in brand management and customer engagement during her tenure at Mars Drinks and Urban Outfitters, respectively. Throughout her career, Moira has demonstrated a track record of driving innovation, fostering strategic partnerships, and delivering measurable impact for the organizations she has served.

Academic Background

Moira holds a Bachelor of Fine Arts degree from Pratt Institute, where she honed her creative skills and developed a strong foundation in design and visual communication.

Areas of Expertise

• Performance marketing and campaign optimization

• Brand advertising and content strategy

• Social media management and influencer marketing

• Partnership development and integration

• Omnichannel marketing and digital transformation

• Data-driven decision making and analytics

Professional Impact

Moira's strategic leadership and data-driven approach have been instrumental in driving measurable results for the businesses she has served. At Qurate Retail Group, she successfully launched several large-scale influencer and partnership campaigns that generated significant engagement and revenue growth. In her previous role at HSN, Moira spearheaded the integration of social media, influencer marketing, and brand advertising initiatives, resulting in a 25% increase in e-commerce sales and a 30% improvement in customer acquisition.

Conclusion

Moira Gregonis is a versatile marketing executive with a proven track record of driving innovation, fostering strategic partnerships, and delivering exceptional results. As the Director of Performance Marketing, Brand Advertising, Social Media and Influencer and Creator Marketing at HSN, she is poised to continue shaping the company's digital transformation and elevating its market position through her strategic leadership, data-driven approach, and relentless commitment to excellence.