Mokhtar Benbouazza

CMO, S.OLIVER GROUP

Professional Overview
Mokhtar Benbouazza is an experienced marketing executive with a proven track record of driving growth and digital transformation across the retail and fashion industries. As the CMO of S.OLIVER GROUP, he is responsible for leading the company's global marketing strategy and initiatives, leveraging his expertise in brand building, omnichannel marketing, and data-driven decision making.

Experience Summary

Current Role
Mokhtar currently serves as the CMO of S.OLIVER GROUP, a leading German fashion and lifestyle brand. In this role, he is responsible for developing and executing the company's comprehensive marketing strategy, with a focus on strengthening the brand's digital presence, enhancing customer engagement, and driving profitable growth across all sales channels.

Career Progression
Prior to his current role, Mokhtar held several senior marketing and leadership positions, including Vice President of Marketing & Digital at JACK WOLFSKIN GmbH & Co. KGaA, Director of Global Marketing at JACK WOLFSKIN, and Head of Global Marketing at s.Oliver Bernd Freier GmbH & CO. KG. Throughout his career, he has demonstrated a strong ability to develop and implement successful marketing campaigns, foster cross-functional collaboration, and drive organizational transformation.

Academic Background
Mokhtar holds a Bachelor's degree in Business Administration and Marketing from a renowned university, where he graduated with distinction.

Areas of Expertise

• Brand strategy and development

• Omnichannel marketing and e-commerce optimization

• Digital marketing and social media management

• Customer segmentation and data-driven insights

• Retail operations and customer experience management

• Cross-functional team leadership and strategic planning

Professional Impact
During his tenure at JACK WOLFSKIN, Mokhtar played a pivotal role in the brand's digital transformation, spearheading the development of a seamless omnichannel customer experience and driving double-digit growth in online sales. Additionally, he has been recognized for his innovative marketing initiatives and contributions to the fashion industry.

Conclusion
Mokhtar Benbouazza is a seasoned marketing executive with a proven track record of success in the retail and fashion industries. In his current role as CMO of S.OLIVER GROUP, he is poised to build on his impressive career and drive the company's continued growth and market leadership through strategic marketing initiatives and a customer-centric approach.