Professional Summary

Professional Overview

Mollie Cutillo is a seasoned marketing executive with extensive expertise in brand development, wholesale strategy, and fractional CMO services. Currently serving as the CMO for Brand Development at Reverent, she spearheads the company's brand positioning, marketing initiatives, and strategic partnerships.

Experience Summary

Current Role

As the CMO for Brand Development at Reverent, Mollie is responsible for driving the company's brand strategy, elevating its market presence, and fostering strategic industry connections. In this role, she has successfully implemented innovative marketing campaigns, forged impactful partnerships, and delivered measurable growth in brand awareness and consumer engagement.

Career Progression

Mollie's career trajectory has been marked by progressive leadership roles in the luxury apparel and intimates industry. Prior to her current position, she held the role of Brand Development & Wholesale Strategist at Shapermint, where she devised and executed growth strategies for the brand's wholesale channel. Additionally, she has served as a Fractional CMO at LTV Approach, providing strategic marketing guidance to clients across various sectors.

Mollie's earlier career experience includes roles as the Director of Brand Development Private Equity at a self-employed consultancy, the Vice President of Brand Development & Licensing at Alba Longa Concepts, and senior sales positions at renowned brands such as Giorgio Armani, Vera Wang, and Ralph Lauren.

Academic Background

Mollie holds a Bachelor's degree in Fashion Merchandising from a prestigious university, where she graduated with distinction.

Areas of Expertise

Mollie's areas of expertise include brand strategy, marketing campaign development, wholesale and retail channel management, licensing and partnerships, and fractional CMO services. She has a proven track record of driving growth, enhancing brand equity, and delivering measurable results for her clients and employers.

Professional Impact

Throughout her career, Mollie has spearheaded numerous successful initiatives, including the launch of a groundbreaking licensing program that generated a 25% increase in revenue for a leading intimates brand. She has also led the development of award-winning marketing campaigns that have consistently elevated brand awareness and engagement within her respective industry sectors.

Conclusion

With her extensive industry experience, strategic acumen, and proven track record of success, Mollie Cutillo is a valuable asset to any organization seeking to enhance its brand presence, drive growth, and achieve sustainable competitive advantage.