Molly Bramham

Global Buying Manager - Sleep + Lounge
Belmont, Victoria, Australia

Professional Overview

Molly Bramham is an accomplished retail buying and product development professional with over a decade of experience at the prestigious Cotton On Group. As the Global Buying Manager for Sleep + Lounge, she leverages her deep industry expertise and strategic acumen to drive global product strategy and commercial success for the company's rapidly growing sleepwear and loungewear categories.

Experience Summary

Current Role

Global Buying Manager - Sleep + Lounge, Cotton On Group (2024-08-01 to Present)

• Responsible for leading the global buying strategy and tactical execution for Cotton On's sleep and lounge product ranges, spanning multiple brands and international markets

• Collaborates cross-functionally to forecast trends, analyze market data, and develop innovative product assortments that align with customer preferences and drive profitable growth

• Optimizes inventory management and supply chain operations to maximize profitability and fulfill customer demand in a timely and cost-effective manner

• Cultivates strong relationships with key vendors and suppliers to secure competitive pricing, quality control, and on-time delivery

Career Progression

Global Buyer - Sleep + Lounge, Cotton On Group (2022-01-01 to 2024-09-01)

• Spearheaded the development and implementation of a global buying strategy for the sleep and lounge categories, resulting in a 15% increase in year-over-year sales

• Leveraged data-driven insights to identify emerging trends and customer preferences, informing the creation of innovative product collections that resonated with the target market

• Collaborated with cross-functional teams to streamline inventory planning and replenishment processes, reducing stock-outs by 20% and improving overall operational efficiency

Global Assistant Buyer - Sleepwear, Cotton On Group (2021-06-01 to 2022-02-01)

• Assisted in the development and execution of the global sleepwear buying strategy, contributing to a 12% increase in category sales

• Conducted in-depth market research, competitor analysis, and customer insights to inform product development and merchandising decisions

• Played a key role in strengthening vendor partnerships and improving supply chain visibility to enhance product availability and responsiveness to market demands

Academic Background

Bachelor of Business (Marketing), Deakin University

Areas of Expertise

• Global product strategy and category management

• Retail buying and merchandising

• Supply chain optimization and inventory management

• Market research and trend analysis

• Cross-functional collaboration and stakeholder management

• Strategic planning and decision-making

Professional Impact

• Instrumental in driving the strategic direction and commercial success of Cotton On's sleep and lounge categories, contributing to double-digit growth in a highly competitive market

• Recognized as a subject matter expert, frequently consulted by senior leadership and cross-functional teams on emerging industry trends and best practices

• Actively involved in the development of a sustainability-focused product roadmap, aligning with the company's commitment to environmental and social responsibility

Conclusion

With her extensive experience, strategic acumen, and collaborative leadership style, Molly Bramham is poised to continue driving innovative and commercially successful global product strategies that position Cotton On as a market leader in the sleep and lounge categories.