Molly Hartney - Chief Marketing Officer
Professional Overview
Molly Hartney is a seasoned marketing executive with extensive experience driving digital transformation and brand growth across the retail industry. As the Chief Marketing Officer at Rack Room Shoes, she is responsible for overseeing all marketing functions, including ecommerce, customer acquisition, and omnichannel strategy, to enhance the company's brand presence and customer engagement.
Experience Summary
Current Role
As the Chief Marketing Officer at Rack Room Shoes since 2021, Molly is leading the company's digital marketing initiatives and brand positioning to drive increased customer loyalty and market share. Under her leadership, the marketing team has achieved a 25% year-over-year growth in online sales and a 20% improvement in customer retention rates through the implementation of data-driven campaigns and personalized customer experiences.
Career Progression
Prior to her current role, Molly served as the Chief Marketing Officer and Senior Vice President of Digital at Funko, where she was instrumental in expanding the company's online presence and digital product offerings. She also held marketing and merchandising leadership positions at The Mine (a Lowe's company) and ATGStores.com, where she spearheaded successful ecommerce and multichannel strategies. Earlier in her career, Molly gained valuable experience in digital marketing and online expansion at Lowe's Companies, Inc.
Academic Background
Molly holds a Bachelor of Science degree in Marketing from the University of North Carolina at Chapel Hill, where she graduated with honors.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Digital transformation and ecommerce optimization
- Brand development and customer experience management
- Data-driven decision making and performance analytics
- Cross-functional leadership and team building
Professional Impact
Throughout her career, Molly has demonstrated a proven track record of driving sustainable growth and innovation in the retail industry. Her strategic vision and data-driven approach have consistently enabled her to deliver measurable results, such as increased online sales, improved customer retention, and enhanced brand awareness. Recognized as a thought leader in her field, Molly has been invited to speak at industry conferences and has contributed to publications on the future of retail marketing.
Conclusion
With her extensive experience, strong leadership skills, and innovative mindset, Molly Hartney is poised to continue her trajectory of success as the Chief Marketing Officer at Rack Room Shoes. Committed to leveraging the power of digital technologies and data-driven insights, she is well-equipped to guide the company's marketing strategy and help it maintain its competitive edge in the rapidly evolving retail landscape.
