Molly Hop
Executive Vice President, Market at Havas Media Network
Professional Overview
Molly Hop is a seasoned marketing and commerce strategy executive with over 15 years of experience driving growth and innovation across leading media and technology organizations. As the Executive Vice President of Market at Havas Media Network, she is responsible for developing and executing integrated marketing solutions that help clients unlock new revenue streams and enhance their competitive positioning.
Experience Summary
Current Role
As the Executive Vice President of Market at Havas Media Network, Molly is spearheading the company's commerce media strategy, helping clients leverage emerging technologies and data-driven insights to optimize their e-commerce and omnichannel initiatives. She oversees a team of experts in digital marketing, performance media, and commerce optimization, working closely with clients to design and implement tailored solutions that drive measurable business impact.
Career Progression
Molly's extensive background includes senior leadership roles at leading marketing and technology firms, such as CommerceIQ, Drafted Commerce, Publicis Commerce, Performics, and TPN. Throughout her career, she has demonstrated a keen ability to identify and capitalize on evolving market trends, partnering with clients to develop innovative strategies that unlock new growth opportunities. Her success in driving digital transformation and commerce-centric solutions has earned her a reputation as a trusted advisor and industry thought leader.
Academic Background
Molly holds a Bachelor of Arts in Political Science from the University of Michigan, where she graduated with distinction.
Areas of Expertise
- Commerce media strategy and optimization
- Omnichannel marketing and e-commerce integration
- Digital transformation and technology enablement
- Data-driven marketing and performance measurement
- Cross-functional team leadership and client collaboration
Professional Impact
Molly's strategic vision and analytical expertise have enabled her to drive significant business impact for her clients. Notable achievements include leading the development of a next-generation commerce media platform that delivered a 35% increase in online sales for a major retail client, as well as spearheading a comprehensive digital transformation initiative that resulted in a 28% improvement in marketing ROI for a Fortune 500 consumer brand.
Conclusion
With a proven track record of driving innovation and delivering measurable results, Molly Hop is a dynamic and forward-thinking leader in the marketing and commerce space. In her current role at Havas Media Network, she is well-positioned to continue making a significant impact, helping clients navigate the evolving digital landscape and capitalize on emerging opportunities in the ever-expanding world of commerce media.
