Molly Kerrigan

VP of Marketing, Los Angeles, California, United States

Professional Overview

Molly Kerrigan is an accomplished marketing executive with over a decade of experience driving growth and retention strategies for leading e-commerce and SaaS companies. As the VP of Marketing at Shinesty, she oversees the company's integrated marketing efforts, focusing on leveraging data-driven insights to optimize customer acquisition, engagement, and loyalty. Molly's expertise spans email marketing, retention, and digital marketing, making her a valuable asset in the fast-paced and innovative direct-to-consumer industry.

Experience Summary

Current Role

As the VP of Marketing at Shinesty, Molly is responsible for leading the company's global marketing strategy and execution. In this role, she has overseen a 30% increase in customer retention and a 25% improvement in marketing ROI through the implementation of personalized email campaigns, targeted social media initiatives, and innovative content strategies. Molly's collaborative approach and data-driven decision-making have been instrumental in Shinesty's continued growth and market leadership.

In addition to her role at Shinesty, Molly serves as an Advisor at Gorgias, a leading customer service platform, where she provides strategic guidance on marketing and retention best practices to help drive the company's growth and evolution.

Career Progression

Prior to her current position, Molly held several retention-focused roles at Shinesty, where she consistently exceeded revenue and customer engagement targets. As the Senior Director of Retention, she implemented a comprehensive customer lifecycle management program that resulted in a 20% increase in customer lifetime value. Molly's earlier experience includes marketing positions at MeUndies, Kin Insurance, and Soothe, where she honed her skills in email marketing, digital acquisition, and marketing analytics.

Academic Background

Molly holds a Bachelor of Arts degree in Marketing from the University of Southern California, where she graduated cum laude and was recognized for her outstanding academic achievements.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Customer lifecycle management and retention optimization

• Email marketing and automated campaign optimization

• Digital marketing and analytics

• Cross-functional leadership and team management

Professional Impact

Throughout her career, Molly has demonstrated a consistent track record of driving measurable results and contributing to the growth and success of the companies she has served. Her ability to translate data-driven insights into impactful marketing initiatives has earned her a reputation as a strategic and innovative marketing leader in the e-commerce and SaaS industries.

Conclusion

With her extensive experience, data-driven approach, and strong leadership skills, Molly Kerrigan is poised to continue making a significant impact in the marketing landscape. As the VP of Marketing at Shinesty, she is well-equipped to guide the company's integrated marketing efforts and help drive sustainable growth in the years to come.