Molly McCabe

VP of Creative, Cambria

Professional Overview
Molly McCabe is an accomplished creative leader with over 20 years of experience shaping innovative design solutions across diverse industries. As the VP of Creative at Cambria, she oversees the company's creative vision, driving impactful branding, marketing, and product design initiatives that elevate the brand and deliver exceptional customer experiences.

Experience Summary

Current Role
As the VP of Creative at Cambria, Molly is responsible for leading the company's creative strategy and execution. She partners closely with cross-functional teams to conceptualize and bring to life visually stunning campaigns, digital assets, and product designs that captivate the brand's audience and drive business growth. Under her leadership, Cambria has garnered numerous industry accolades for its innovative marketing and product design.

Career Progression
Prior to joining Cambria, Molly held progressive creative roles at Starkey Hearing Technologies, where she most recently served as the Creative Director. In this position, she led a team of talented designers and art directors in delivering award-winning branding, marketing materials, and product designs that contributed to Starkey's market leadership. Earlier in her career, Molly honed her skills as an Art Director at IN Food Marketing & Design and Egan Companies, where she demonstrated her ability to conceptualize and execute visually compelling campaigns and brand identities.

Academic Background
Molly holds a Bachelor of Fine Arts degree in Graphic Design from the University of Minnesota, where she graduated with honors and received multiple academic awards for her exceptional creative work.

Areas of Expertise

• Branding and brand strategy

• Creative direction and design management

• Cross-channel marketing campaign development

• Product design and innovation

• Collaboration with cross-functional teams

• Strategic problem-solving and creative problem-solving

Professional Impact
Throughout her career, Molly has consistently delivered award-winning creative solutions that have driven measurable business impact for her clients and employers. At Starkey Hearing Technologies, she spearheaded the development of a new brand identity that resulted in a 25% increase in brand awareness and a 20% rise in product sales. At Cambria, Molly's creative leadership has been instrumental in the company's expansion into new markets and the successful launch of several innovative product lines.

Conclusion
Molly McCabe is a visionary creative leader with a proven track record of driving business growth through impactful design and marketing initiatives. Her expertise in brand strategy, product design, and cross-functional collaboration, combined with her passion for delivering exceptional customer experiences, make her a valuable asset to the Cambria team. Molly is poised to continue elevating the brand's creative vision and solidifying its position as an industry leader.