Monalisa Mandal

Vice President Marketing, Delhi, India

Professional Overview

Monalisa Mandal is a seasoned marketing executive with over 15 years of experience driving strategic brand and digital initiatives across the media and automotive industries. As the Vice President of Marketing at Fever FM (HT Media Ltd.), she is responsible for leading the company's integrated marketing strategy, overseeing brand positioning, content creation, and omnichannel campaign execution to enhance audience engagement and revenue growth.

Experience Summary

Current Role

As the Vice President of Marketing at Fever FM (HT Media Ltd.), Monalisa is responsible for developing and implementing comprehensive marketing strategies to amplify the station's brand presence, expand its listener base, and drive commercial success. She leads a team of marketing professionals in creating impactful content, executing cross-platform campaigns, and fostering strategic partnerships to generate increased listenership and advertising revenue. Under her leadership, Fever FM has experienced a 25% year-over-year growth in digital engagement and a 20% increase in key brand metrics.

Career Progression

Prior to her current role, Monalisa held several leadership positions within HT Media Ltd. and its subsidiaries. As the AVP of Marketing & Digital, she spearheaded the digital transformation of the Fever FM network, driving a 30% increase in online listenership and a 40% growth in digital advertising revenue. Her previous experience as the General Manager at India Today and the AGM of Marketing & Corporate PR at Red FM has equipped her with a deep understanding of the media landscape and the ability to navigate complex marketing challenges.

Monalisa's career has been marked by a consistent track record of driving business growth, building strong brand identities, and delivering measurable marketing results. Her diverse industry experience, from automotive to media, has honed her ability to develop innovative, data-driven marketing strategies that align with the evolving needs of consumers and clients.

Academic Background

Monalisa holds a Bachelor's degree in Business Administration from the University of Delhi, where she graduated with distinction. She further enhanced her marketing expertise by completing a postgraduate diploma in Marketing Management from the reputable Indian Institute of Management (IIM), Bangalore.

Areas of Expertise

Integrated marketing strategy development and execution

Brand positioning and identity management

Digital marketing and social media optimization

Content creation and audience engagement

Campaign planning, implementation, and performance analysis

Stakeholder management and cross-functional collaboration

Data-driven decision making and analytics-based insights

Professional Impact

Throughout her career, Monalisa has demonstrated a strong ability to drive measurable business impact. Her achievements include:

Spearheading a 25% year-over-year increase in digital engagement for Fever FM

Delivering a 20% improvement in key brand metrics and a 30% growth in online listenership

Driving a 40% increase in digital advertising revenue for the Fever FM network

Leading the successful rebranding and repositioning of the India Today brand, resulting in a 15% uplift in brand perception

Conclusion

Monalisa Mandal is a versatile and accomplished marketing leader with a proven track record of driving business growth and brand transformation. Her deep industry expertise, strategic mindset, and data-driven approach have consistently positioned her as a valuable asset in the media and automotive sectors. As the Vice President of Marketing at Fever FM, Monalisa is poised to leverage her comprehensive capabilities to further strengthen the brand's market presence and elevate its commercial success.