Monica Belsito
Chief Marketing Officer
Professional Overview
Monica Belsito is an experienced marketing executive with a proven track record of driving growth and innovation for leading consumer brands. As the Chief Marketing Officer at Sabra Dipping Company, LLC, she is responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive sales, and capitalize on emerging market opportunities.
Experience Summary
Current Role
As the Chief Marketing Officer at Sabra Dipping Company, LLC, Monica is responsible for overseeing all marketing and communications initiatives. She leads a team of talented professionals to develop and implement integrated marketing campaigns, optimize eCommerce and digital channels, and drive omnichannel sales growth. Under her leadership, Sabra has strengthened its position as a market-leading provider of healthy, delicious dips and spreads.
Career Progression
Prior to her current role, Monica served as the Chief Marketing Officer at LOLA, a women's health and wellness brand, where she spearheaded brand development, eCommerce optimization, and integrated marketing communications. She also held various leadership positions at Colgate-Palmolive and Dollar Shave Club, where she demonstrated her expertise in brand management, innovation, and omnichannel sales.
Academic Background
Monica holds an MBA in General Management from the prestigious Harvard Business School. She also earned a Bachelor of Arts degree in Spanish, Marketing, and Linguistics from Georgetown University, showcasing her diverse academic and linguistic capabilities.
Areas of Expertise
- Integrated marketing strategy and execution
- Brand development and positioning
- eCommerce and digital marketing optimization
- Omnichannel sales and customer experience
- Consumer insights and market trends analysis
- Cross-functional leadership and team management
Professional Impact
Under Monica's leadership, Sabra has experienced significant growth and enhanced brand recognition. She has led the development of innovative marketing campaigns that have resonated with the company's target audience, driving increased customer engagement and loyalty. Additionally, her expertise in eCommerce and digital marketing has enabled Sabra to capitalize on the surge in online sales, further strengthening the brand's position in the market.
Conclusion
With her exceptional marketing acumen, strategic vision, and proven track record of success, Monica Belsito is poised to continue driving Sabra's growth and solidifying its position as a leading player in the consumer packaged goods industry. Her versatile skill set and collaborative leadership style make her a valuable asset to any organization.
