Monica Cidade

National Sales Director

Professional Overview
Monica Cidade is an accomplished sales and business development leader with over 20 years of experience in the financial services industry. As the National Sales Director at Univeris, she is responsible for driving strategic sales initiatives, fostering strong client relationships, and leading a team of high-performing sales professionals.

Experience Summary

Current Role
As the National Sales Director at Univeris, Monica is instrumental in expanding the company's market presence and driving revenue growth. She is responsible for developing and executing sales strategies, identifying new business opportunities, and leveraging her extensive industry knowledge to deliver exceptional client outcomes. Under her leadership, the sales team has consistently exceeded targets and strengthened Univeris' position as a leading financial services provider.

Career Progression
Prior to her role at Univeris, Monica held several senior positions within the financial services sector. As the Senior Vice President at Marquest Asset Management Inc., she was responsible for leading the firm's sales and distribution efforts, contributing to its growth and market expansion. She also served as the Regional Sales Director at Desjardins Financial Security Independent Network, where she managed a team of sales professionals and played a pivotal role in expanding the company's market share.

Earlier in her career, Monica co-founded RussellCo & HRP Publishing, a successful business development and publishing venture, demonstrating her entrepreneurial spirit and ability to drive strategic initiatives. She has also held positions as a Business Development Manager at Desjardins Financial Security Investments Inc. and an Inside Sales Representative at Acuity Mutual Funds and AGF Investments.

Academic Background
Monica holds a bachelor's degree in Business Administration from the University of Toronto, where she graduated with honors. Her academic achievements and specialized knowledge in finance and sales have been instrumental in shaping her successful career.

Areas of Expertise

• Strategic sales and business development

• Client relationship management

• Talent management and team leadership

• Financial services industry expertise

• Analytical and problem-solving skills

• Entrepreneurial mindset and innovation

Professional Impact
Throughout her career, Monica has consistently demonstrated her ability to drive sales growth, improve operational efficiency, and deliver exceptional client service. Her leadership and strategic vision have contributed to the success of the organizations she has worked with, and she is recognized for her ability to identify and capitalize on market opportunities.

Conclusion
With her extensive industry experience, strong leadership skills, and proven track record of success, Monica Cidade is poised to continue making a significant impact in the financial services industry as the National Sales Director at Univeris. Her commitment to excellence, combined with her deep understanding of the market, makes her a valuable asset to the company and its clients.