Monica Freedman, Chief Revenue Officer (CRO)
Professional Overview
Monica Freedman is an accomplished Chief Revenue Officer (CRO) with extensive experience in driving digital transformation and revenue growth across the retail and e-commerce industries. With a strong track record of leading cross-functional teams and implementing data-driven strategies, she is adept at optimizing omnichannel experiences and enhancing customer engagement.
Experience Summary
Current Role
As the Chief Revenue Officer at Khy, Monica is responsible for overseeing the company's revenue generation and growth strategies. In this role, she leverages her deep understanding of digital marketing, sales, and product management to align the organization's commercial efforts and drive sustainable revenue expansion.
Career Progression
Prior to her current role, Monica served as the Vice President and General Manager of Digital Omnichannel at Alo Yoga, where she spearheaded the brand's digital transformation and omnichannel initiatives. She has also held senior leadership positions at Modsy, One Kings Lane, and RH, where she led cross-functional teams in developing and executing innovative product and customer experience strategies.
Earlier in her career, Monica gained valuable consulting experience at Kurt Salmon, part of Accenture Strategy, where she advised clients on strategic initiatives and operational improvements. She also founded her own jewelry design company, MonicaSarah, demonstrating her entrepreneurial spirit and versatility.
Academic Background
Monica holds a Bachelor of Arts degree from the University of California, Los Angeles (UCLA), where she specialized in Economics and Business Administration.
Areas of Expertise
- Digital transformation and omnichannel strategy
- Revenue growth and commercial optimization
- Customer experience design and implementation
- Product management and development
- Cross-functional team leadership and collaboration
- Data-driven decision making and analytics
Professional Impact
Throughout her career, Monica has consistently driven measurable results and industry recognition. At Alo Yoga, she led the successful integration of the brand's digital and physical channels, resulting in a significant increase in online sales and customer engagement. As the Founding Chief Member at Chief, she played a pivotal role in establishing the organization as a premier networking and leadership development platform for women executives.
Conclusion
With a proven track record of strategic leadership, digital expertise, and a relentless focus on revenue growth, Monica Freedman is poised to continue making a meaningful impact in her role as Chief Revenue Officer at Khy. Her diverse background and strong cross-functional capabilities position her as a valuable asset in today's rapidly evolving business landscape.
