Professional Summary

Professional Overview

Monica Sprinkle is a seasoned sales and marketing executive with over 20 years of experience in the consumer packaged goods industry. She currently serves as the Vice President of Sales & Shopper Marketing at Mike's Hot Honey, where she leads the company's sales strategy and shopper marketing initiatives.

Experience Summary

Current Role

As the Vice President of Sales & Shopper Marketing at Mike's Hot Honey, Monica is responsible for driving the company's sales growth and developing innovative shopper marketing programs. She oversees a team of sales professionals and works closely with key retail partners to ensure the brand's successful in-store execution and customer engagement.

Career Progression

Prior to her current role, Monica held various leadership positions at well-known consumer brands, including H2O+ Beauty, Burt's Bees, and The Clorox Company. She has a proven track record of driving sales growth, optimizing sales operations, and implementing effective shopper marketing strategies. Her experience spans both domestic and global markets, demonstrating her ability to adapt to diverse consumer environments.

Academic Background

Monica holds a Bachelor of Science degree in Marketing from the University of Tennessee, Knoxville.

Areas of Expertise

• Sales strategy and execution

• Shopper marketing and in-store activation

• Category management and go-to-market planning

• Cross-functional collaboration and team leadership

• Data-driven decision making and analytics

Professional Impact

Throughout her career, Monica has spearheaded numerous successful sales and marketing initiatives that have driven significant growth for the brands she has represented. Her ability to identify and capitalize on emerging consumer trends, coupled with her strong analytical skills and strategic mindset, have made her a valuable asset to the organizations she has served.

Conclusion

With her extensive experience in the consumer goods industry and her proven track record of delivering results, Monica Sprinkle is a versatile and strategic sales and marketing leader. In her current role at Mike's Hot Honey, she is poised to continue driving the company's sales and marketing success, while also contributing to the broader industry through her innovative and data-driven approach.