Monica Becerril Ugalde
Current Role and Responsibilities
Monica Becerril Ugalde is the Co-Founder and Chief Marketing Officer (CMO) at Unived. She holds significant responsibilities in branding, customer experience, and marketing, leveraging her expertise since 2010. Monica is known for her leadership in building the Unived brand, which is strongly aligned with vegan and wellness values.
Professional Background
Originally from Mexico and raised in the United States, Monica relocated to India in 2012. She has a diverse background in branding and customer experience, which she has enriched over the past decade. Her leadership in marketing strategies is integral to Unived's operations and growth.
Monica also has a background in ultra trail running and frequently participates in endurance races ranging from 50 to 60 kilometers. Her commitment to fitness and wellness is not only a personal pursuit but also aligns with the brand values of Unived, contributing to its authenticity in the wellness market.
Key Achievements
1. Co-Founded Unived: Monica played a pivotal role in the establishment of Unived in 2012, which has grown to be a notable name in vegan sports nutrition and supplements.
2. Strategic Marketing Initiative: As CMO, Monica has implemented numerous successful marketing campaigns that significantly boosted Unived’s visibility and market share in the wellness industry.
3. Recent Expansion: Announced the opening of Unived's new production unit, the Unived Technology Center, spread across 20,000 sq. ft., highlighting a phase of significant growth and increased production capacity.
Educational and Professional Qualifications
- Monica possesses extensive experience and a robust skill set in marketing, which has been demonstrated through her leadership roles and business acumen.
- Ministry of Corporate Affairs (MCA): She is registered as a director with Unived Healthcare Products Private Limited under the DIN 08639906 since December 16, 2019.
Social Media and Public Engagement
- LinkedIn: Active presence where she shares insights on her professional journey and company updates.
- Podcast Appearances: Featured in various podcasts discussing topics such as ultra trail running, veganism, and entrepreneurial insights.
Personal Attributes and Interests
- Veganism: A dedicated vegan, she integrates her personal values into her professional endeavors, promoting a cruelty-free and healthy lifestyle through Unived’s product lines.
- Ultra Trail Running: Regularly participates and excels in ultra-endurance races, bringing an authentic personal touch to Unived’s brand image in the sports nutrition sector.
Professional Network
- Amit Mehta: Co-Founder and CEO of Unived. Worked collaboratively on branding and growing Unived since its inception.
- Vaibhavi Walke: Manager at Unived, representing a part of the robust management team that supports Monica in operational and strategic initiatives.
Throughout her professional journey, Monica Becerril Ugalde has demonstrated an exceptional commitment to leadership, innovative marketing, and maintaining a strong alignment with health and wellness values, fostering Unived’s growth in a competitive industry.
