Professional Summary
Professional Overview
Monica Wilkens is a seasoned marketing and digital transformation executive with over 25 years of experience driving strategic growth and innovation across diverse industries. As the Chief Marketing Officer and Chief Experience Officer at Sunlighten, she is responsible for leading the company's brand strategy, digital initiatives, and customer experience optimization efforts.
Experience Summary
Current Role
In her current role at Sunlighten, Monica is spearheading the company's marketing and digital transformation initiatives, working to elevate the brand's positioning, enhance the customer journey, and drive sustainable growth. She is leveraging her extensive expertise in ecommerce, omnichannel marketing, and data-driven decision-making to deliver measurable results and position Sunlighten as a market leader in the wellness technology industry.
Career Progression
Prior to joining Sunlighten, Monica served as the Chief Marketing and Digital Officer at Mylo, where she was instrumental in redefining the company's brand identity, optimizing its digital presence, and implementing data-driven marketing strategies that resulted in significant revenue growth and customer acquisition. She has also held senior marketing and digital leadership roles at Lockton Companies, Willowbrook Partners, and Helzberg Diamonds, where she consistently demonstrated her ability to drive transformative change and deliver impressive business outcomes.
Academic Background
Monica holds a Bachelor's degree in Marketing from the University of Arkansas at Fayetteville, where she graduated with distinction. Her academic achievements and specialized knowledge in areas such as digital marketing, customer experience, and data analytics have been crucial in shaping her successful career trajectory.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Digital transformation and ecommerce optimization
- Customer experience design and optimization
- Data-driven decision-making and performance measurement
- Brand strategy and positioning
- Cross-functional leadership and team development
Professional Impact
Throughout her career, Monica has spearheaded numerous impactful initiatives that have driven significant business growth and industry recognition. At Mylo, she led the development and implementation of a comprehensive digital strategy that resulted in a 30% increase in online revenue and a 25% improvement in customer satisfaction ratings. At Lockton Companies, she was instrumental in the launch of a groundbreaking customer-centric marketing campaign that earned the organization several prestigious industry awards.
Conclusion
With her extensive experience, strategic vision, and proven track record of success, Monica Wilkens is poised to make a significant impact in her role at Sunlighten. Her ability to blend data-driven insights with creative problem-solving and cross-functional collaboration positions her as a valuable asset in driving the company's growth and innovation in the wellness technology industry.
