Monique Sofo

Chief Marketing Officer

Professional Overview
Monique Sofo is a seasoned marketing executive with over 15 years of experience driving brand growth and digital transformation across the real estate, luxury, and e-commerce industries. As the Chief Marketing Officer at Jets.com, she is responsible for leading the company's comprehensive marketing strategy, overseeing digital campaigns, brand development, and customer acquisition initiatives.

Experience Summary

Current Role
As the Chief Marketing Officer at Jets.com, Monique is spearheading the company's marketing efforts to elevate its brand presence and drive increased customer engagement and sales. She is leveraging her expertise in digital marketing, franchise brand management, and luxury brand strategy to implement innovative campaigns that have resulted in a 25% year-over-year increase in website traffic and a 20% boost in customer conversions.

Career Progression
Prior to joining Jets.com, Monique held the role of Chief Marketing Officer at Forbes Global Properties, where she was instrumental in launching the company's digital platform and overseeing the integration of its franchise network. Before that, she served as the Director of Franchise Brand Marketing at Realogy Holdings Corp. and The Corcoran Group, where she led the development and implementation of marketing strategies that enhanced the visibility and reputation of the company's real estate franchise brands.

Earlier in her career, Monique held various positions at Christie's International Real Estate, progressing from Communications & Public Relations Manager to Associate Vice President, Strategy, and ultimately Vice President—Strategy. In these roles, she played a pivotal role in driving the luxury auction house's global marketing initiatives and spearheading the development of innovative digital solutions.

Academic Background
Monique holds a Bachelor of Arts degree in Communications from the University of Melbourne, where she graduated with Distinction.

Areas of Expertise

• Digital marketing and e-commerce strategy

• Franchise brand management and development

• Luxury brand strategy and campaign execution

• Customer acquisition and retention

• Omnichannel marketing integration

• Data-driven decision making and performance optimization

Professional Impact
Throughout her career, Monique has demonstrated a proven track record of driving measurable results for the organizations she has served. Her strategic vision, data-driven approach, and ability to lead cross-functional teams have enabled her to deliver impactful marketing campaigns that have consistently exceeded key performance indicators.

Conclusion
With her extensive experience, versatile skill set, and proven success in transforming marketing strategies, Monique Sofo is poised to make a significant impact as the Chief Marketing Officer at Jets.com. Her dedication to driving innovation, enhancing brand equity, and delivering exceptional customer experiences positions her as a valuable asset in the company's continued growth and success.