Monique Watts

eCommerce Marketing Manager, Website Content
Denver, Colorado, United States

Professional Overview

Monique Watts is an accomplished eCommerce marketing professional with expertise in driving digital growth and enhancing online user experiences. As the eCommerce Marketing Manager, Website Content at Charlotte's Web, she is responsible for developing and executing strategic content initiatives to optimize the brand's digital presence and engage customers throughout their buying journey.

Experience Summary

Current Role

As the eCommerce Marketing Manager, Website Content at Charlotte's Web, Monique oversees the creation and optimization of website content to support the company's ecommerce sales and marketing objectives. She collaborates cross-functionally to develop a cohesive content strategy, ensures content aligns with brand guidelines, and tracks key performance metrics to continuously improve the user experience. Under her leadership, Monique has driven a 25% increase in website conversion rates and a 35% uplift in average order value.

Career Progression

Prior to her current role, Monique held positions as an eCommerce Digital Marketing Coordinator at Charlotte's Web, an Account Coordinator - Paid Media at Common Good Agency, and a Client Success Associate at Ibotta, Inc. Throughout her career, she has demonstrated a strong aptitude for data-driven decision making, campaign optimization, and fostering productive client relationships. Monique's diverse experience in the ecommerce and digital marketing spheres has equipped her with a well-rounded skillset to excel in her current position.

Academic Background

Monique holds a Bachelor of Business Administration in Marketing from Western Michigan University, where she graduated with honors. During her time at the university, she completed a marketing internship, further developing her practical skills and gaining valuable industry exposure.

Areas of Expertise

• Ecommerce marketing strategy and execution

• Website content development and optimization

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and engagement

• Data analytics and performance tracking

• Cross-functional collaboration and stakeholder management

Professional Impact

In her previous role as an eCommerce Digital Marketing Coordinator at Charlotte's Web, Monique played a key role in launching the company's first shoppable Instagram feed, which resulted in a 15% increase in social media-driven revenue. She has also spearheaded the implementation of a comprehensive content audit, leading to a 30% improvement in website bounce rates and a 20% increase in average time on site.

Conclusion

Monique Watts is a dynamic eCommerce marketing professional with a proven track record of driving digital growth and enhancing customer experiences. With her adaptability, analytical mindset, and strategic vision, she is well-positioned to continue making a significant impact in her current role and contribute to the long-term success of Charlotte's Web.