Moran Mandel

Vice President of Marketing

Professional Overview

Moran Mandel is an accomplished marketing executive with extensive experience driving strategic initiatives and delivering measurable results in the retail and fashion industries. As the Vice President of Marketing at Skechers, she is responsible for leading the company's global marketing efforts, overseeing brand development, campaign strategy, and digital transformation to enhance the brand's visibility and market share.

Experience Summary

Current Role

As the Vice President of Marketing at Skechers since 2024, Moran is instrumental in shaping the company's marketing vision and executing innovative campaigns that resonate with consumers worldwide. She has spearheaded the development of data-driven strategies to optimize marketing investments, strengthen brand loyalty, and drive e-commerce growth. Under her leadership, Skechers has achieved significant improvements in online sales and digital engagement, solidifying the brand's position as a leader in the footwear and apparel industry.

Career Progression

Prior to her current role, Moran served as the Director of Marketing and E-commerce Strategy at Babe Maternity, where she led the company's successful digital transformation and implemented highly effective omnichannel campaigns that resulted in a 30% increase in online revenue. Before that, she held the position of Marketing & PR Director at Skechers, where she played a crucial role in expanding the brand's global presence and strengthening its positioning in the market.

Moran's career began as the Marketing Director at Sakal - TOPSHOP, where she demonstrated her ability to develop and execute impactful marketing strategies that drove brand awareness and customer engagement.

Academic Background

Moran holds a Bachelor's degree in Marketing from the Interdisciplinary Center Herzliya, where she graduated with distinction and was recognized for her academic excellence.

Areas of Expertise

Strategic marketing planning and execution

Brand development and positioning

Digital marketing and e-commerce optimization

Omnichannel campaign management

Data-driven decision making and performance analysis

Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Moran has consistently demonstrated her ability to drive tangible results and make a positive impact on the organizations she has served. Her innovative marketing strategies and data-driven approach have contributed to significant revenue growth, increased brand loyalty, and enhanced digital presence for the companies she has worked with.

Conclusion

Moran Mandel's extensive experience, strategic vision, and track record of success position her as a highly valuable asset in the marketing field. As the Vice President of Marketing at Skechers, she is committed to further elevating the brand's global reach, strengthening its competitive advantage, and delivering exceptional value to both the company and its customers.