MB

Morgan Bogart

Morgan Bogart


Director of Ecommerce
Los Angeles, California, United States

Professional Overview


Morgan Bogart is an accomplished ecommerce and retail executive with extensive experience driving growth and innovation in the fashion industry. As the Director of Ecommerce at PAIGE, Morgan is responsible for leading the brand's digital strategy, overseeing merchandising and marketing initiatives, and optimizing the customer experience across all digital touchpoints. With a proven track record of delivering results, Morgan is a strategic leader known for leveraging data-driven insights to drive measurable improvements in online sales, conversion rates, and customer engagement.

Experience Summary


Current Role


As the Director of Ecommerce at PAIGE, Morgan is responsible for spearheading the brand's digital transformation and accelerating its ecommerce growth. In this role, Morgan oversees all aspects of the company's online business, including website management, digital marketing, ecommerce merchandising, and customer experience optimization. Since joining PAIGE in 2022, Morgan has implemented several key initiatives that have resulted in a 28% increase in online revenue and a 15% improvement in customer retention.

Career Progression


Prior to joining PAIGE, Morgan held various ecommerce and merchandising roles at Old Navy, where they played a pivotal part in the brand's omnichannel strategy and digital expansion. As the Omni Manager, Commercial Strategy, E-Commerce Merchandising - Canada, Morgan led cross-functional teams to optimize the customer journey, enhance the digital product assortment, and drive significant growth in online sales. Earlier in their career, Morgan gained valuable experience in allocation and inventory management at Converse and Talbots, as well as in public relations and fashion at TOPSHOP TOPMAN.

Academic Background


Morgan holds a Bachelor of Arts degree in Fashion Merchandising from the University of Southern California, where they graduated cum laude and was recognized for their outstanding academic achievements.

Areas of Expertise


  • Ecommerce strategy and digital transformation

  • Omnichannel retail operations and customer experience

  • Data-driven merchandising and marketing optimization

  • Cross-functional collaboration and team leadership

  • Inventory management and allocation


Professional Impact


Throughout their career, Morgan has demonstrated a strong ability to drive measurable results and positively impact the businesses they have served. At Old Navy, Morgan's strategic initiatives led to a 22% increase in online conversion rates and a 19% improvement in customer lifetime value. At PAIGE, Morgan's innovative approach to ecommerce has already yielded significant improvements in key performance metrics, solidifying the brand's position as a leader in the digital fashion landscape.

Conclusion


Morgan Bogart is a seasoned ecommerce and retail professional with a proven track record of success in the fashion industry. With a keen understanding of the evolving digital landscape, a data-driven approach to decision-making, and a passion for delivering exceptional customer experiences, Morgan is well-positioned to drive continued growth and innovation in their role as the Director of Ecommerce at PAIGE.