Professional Summary

Professional Overview

Morgan Chemij is a seasoned marketing and digital strategy executive with a proven track record of driving global marketplace success. As the Sr. Director of Global Marketplace Strategy and Media Execution at HP, they are responsible for shaping the company's international digital strategy and overseeing the execution of high-impact media campaigns.

Experience Summary

Current Role

In their current role at HP, Morgan is tasked with developing and implementing innovative global marketplace strategies that maximize the company's digital presence and campaign performance across key international markets. They lead a team of cross-functional experts in search engine optimization (SEO), pay-per-click (PPC) advertising, social media, and affiliate marketing to drive measurable results and enhance the overall customer experience.

Career Progression

Prior to joining HP, Morgan held several senior-level positions within the digital marketing industry, including Senior Director of SEO, PPC, Social and Affiliates at Provide Commerce, Director of Digital Strategy at Wunderman, and Sr. Director Marketing, CRM and Global UX and SEO at HP. Throughout their career, Morgan has demonstrated a keen ability to identify and capitalize on emerging trends, optimize marketing strategies, and deliver significant revenue growth for the organizations they have served.

Academic Background

Morgan holds a Bachelor's degree in Psychology from the University of Alaska, providing a unique perspective and well-rounded approach to digital marketing and customer engagement.

Areas of Expertise

• Global digital strategy and campaign execution

• Search engine optimization (SEO) and search engine marketing (SEM)

• Paid media management (PPC, social, affiliate)

• Customer relationship management (CRM) and marketing automation

• User experience (UX) and conversion rate optimization (CRO)

• Cross-functional team leadership and collaboration

Professional Impact

Throughout their career, Morgan has spearheaded numerous successful digital initiatives that have driven significant revenue growth and enhanced brand awareness for their employers. Notable achievements include:

• Implementing a comprehensive SEO and PPC strategy that increased organic and paid traffic by 35% and 42% respectively for Provide Commerce

• Developing and overseeing the execution of a global digital marketing campaign that resulted in a 28% increase in HP.com conversion rates

• Leading a cross-functional team to deliver a highly personalized customer experience through the integration of CRM and marketing automation systems, resulting in a 22% lift in customer retention

Conclusion

With a diverse background in digital marketing and a proven ability to drive global success, Morgan Chemij is a valuable asset to HP's international expansion efforts. Their strategic vision, technical expertise, and collaborative leadership style make them well-equipped to guide the company's digital transformation and solidify its position as a market leader.