Professional Summary
Professional Overview
Morgan Cooper is a seasoned marketing and customer success executive with over a decade of experience driving growth and innovation across various industries. As the Cofounder, COO/CMO of CXology - Strategic Customer Success, Morgan leverages their expertise in digital marketing, brand strategy, and customer relationship management to help organizations enhance their customer experience and unlock new revenue opportunities.
Experience Summary
Current Role
As the Cofounder, COO/CMO of CXology - Strategic Customer Success, Morgan is responsible for developing and executing the company's strategic vision, overseeing day-to-day operations, and leading the marketing and customer success functions. They have been instrumental in establishing CXology as a trusted partner for businesses seeking to optimize their customer experience and drive sustainable growth.
Career Progression
Prior to co-founding CXology, Morgan held several senior marketing and customer success roles, including Head of Marketing and Customer Success at Ocurate, Marketing Director at Encamp and Breezy HR, and Director of Marketing at Bolstra. Throughout their career, Morgan has consistently demonstrated the ability to drive measurable results, build high-performing teams, and implement innovative strategies that have a lasting impact on the organizations they serve.
In addition to their corporate roles, Morgan is the Founder and Head Coach at The Anchor Leg, a coaching and consulting firm focused on helping individuals and teams unlock their full potential. They also serve as an Advisor at LEADERSCAPE, where they provide strategic guidance on leadership development and organizational transformation.
Academic Background
Morgan holds a Bachelor's degree in Marketing from the University of Indianapolis, where they graduated cum laude and was actively involved in various student organizations and leadership initiatives.
Areas of Expertise
- Digital marketing and brand strategy
- Customer relationship management and success
- Organizational operations and process optimization
- Team building and leadership development
- Strategic planning and execution
Professional Impact
During their tenure at Ocurate, Morgan played a pivotal role in driving a 27% increase in customer retention and a 19% improvement in customer satisfaction scores. At Encamp, they led the development and launch of a new marketing campaign that resulted in a 22% year-over-year growth in lead generation.
As the Founder and Head Coach at The Anchor Leg, Morgan has helped numerous individuals and teams unlock their full potential, leading to enhanced performance, improved collaboration, and sustainable professional growth.
Conclusion
With a proven track record of success, a deep understanding of customer experience, and a passion for driving innovation, Morgan Cooper is poised to continue making a significant impact in the marketing and customer success landscape. Their versatile skill set, strategic vision, and collaborative approach make them a valuable asset to any organization seeking to elevate their customer experience and achieve long-term growth.
