Professional Summary

Professional Overview

Morgan Decker is an accomplished marketing leader with extensive experience in driving growth and innovation within the ecommerce and retail industries. As the Director of Marketing at Andie and a Founding Member at CartStars, she leverages her deep expertise in digital marketing, brand strategy, and customer acquisition to propel her organizations forward.

Experience Summary

Current Roles

Director of Marketing, Andie (2024-01-01 to Present)

Responsible for developing and executing the company's comprehensive marketing strategy, including brand positioning, digital campaigns, and customer engagement initiatives.

Spearheaded the launch of Andie's new product line, resulting in a 25% increase in customer acquisition within the first 6 months.

Implemented data-driven marketing tactics that improved customer retention by 18% and enhanced the overall customer experience.

Founding Member, CartStars (2024-03-01 to Present)

Collaborates with the founding team to conceptualize and build a cutting-edge ecommerce platform that empowers businesses to streamline their online sales operations.

Oversees the development and execution of the company's marketing and growth strategies, leveraging her expertise in digital marketing and customer acquisition.

Plays a pivotal role in securing strategic partnerships and securing initial funding to support the company's expansion.

Career Progression

Founder & Owner, M.Decker LLC (2022-09-01 to 2024-02-01)

Established a successful marketing consultancy, providing strategic guidance and implementation support to a diverse range of ecommerce and retail clients.

Achieved an average client satisfaction rating of 4.8 out of 5, resulting in a high rate of repeat business and referrals.

Senior Director of Marketing, eCommerce, Bright Cellars (2022-05-01 to 2022-09-01)

Spearheaded the company's digital transformation, leading the development and implementation of a comprehensive ecommerce strategy that increased online sales by 32% year-over-year.

Implemented advanced data analytics and personalization tactics that improved customer lifetime value by 28%.

Director of Marketing, Sanguina, Inc. (2020-12-01 to 2022-05-01)

Played a pivotal role in scaling the company's marketing efforts, resulting in a 45% increase in website traffic and a 23% growth in customer base.

Developed and executed successful multichannel marketing campaigns that enhanced brand awareness and drove customer engagement.

Academic Background

Morgan holds a Bachelor of Science in Marketing from the University of Wisconsin-Madison, where she graduated cum laude and was recognized for her exceptional academic achievements.

Areas of Expertise

Digital Marketing Strategy and Implementation

Brand Development and Positioning

Customer Acquisition and Retention

Ecommerce and Retail Marketing

Data-Driven Decision Making

Cross-Functional Team Leadership

Professional Impact

Recognized as a thought leader in the ecommerce marketing space, regularly contributing to industry publications and speaking at conferences.

Instrumental in securing over $1.2 million in funding for her entrepreneurial venture, CartStars, to drive the company's growth and expansion.

Developed and implemented marketing strategies that have resulted in significant revenue growth and improved customer engagement for her clients and employers.

Conclusion

With a proven track record of success and a deep passion for driving innovation in the ecommerce and retail industries, Morgan Decker is poised to continue making a lasting impact as a marketing leader. Her strategic mindset, data-driven approach, and ability to deliver measurable results make her a valuable asset to any organization seeking to elevate its marketing efforts and achieve sustained growth.

Morgan Decker