Professional Summary

Professional Overview

Morgan McLachlan is the Co-Founder and Chief Product Officer (CPO) of De Soi, a leading producer of premium sparkling non-alcoholic apéritifs. With extensive experience in the beverage industry, including roles as Chief Product Officer and Master Distiller at Amass and Head Distiller and Founding Partner at The Spirit Guild, McLachlan is a seasoned leader known for their innovative approach to product development and a deep understanding of the evolving consumer landscape.

Experience Summary

Current Role

As the Co-Founder and CPO of De Soi, McLachlan is responsible for spearheading the company's product strategy, overseeing all aspects of product development, and driving the brand's growth and market expansion. Under their leadership, De Soi has emerged as a trailblazer in the non-alcoholic beverage sector, offering a sophisticated and elevated range of sparkling apéritifs that cater to the growing demand for mindful consumption.

Career Progression

Prior to founding De Soi, McLachlan held the role of Chief Product Officer and Master Distiller at Amass, where they were instrumental in the development and launch of the company's award-winning portfolio of botanical spirits. As the Head Distiller and Founding Partner at The Spirit Guild, McLachlan played a pivotal role in establishing the company as a leading producer of premium craft spirits, known for its innovative distillation techniques and commitment to sustainability.

Academic Background

McLachlan holds a Bachelor of Arts in Film from Simon Fraser University, with additional studies in Film from the University of California, Los Angeles, and History from Charles University.

Areas of Expertise

McLachlan's expertise spans product development, brand strategy, supply chain management, and technical distillation techniques. As a seasoned industry professional, they are renowned for their ability to identify emerging trends, translate consumer insights into innovative product concepts, and drive the successful commercialization of new offerings.

Professional Impact

Throughout their career, McLachlan has been recognized for their industry contributions, including serving on the Board of Governors of the Los Angeles Athletic Club. Their work has been featured in numerous industry publications, and they have received accolades for their commitment to sustainability and social responsibility within the beverage sector.

Conclusion

With a proven track record of success and a passion for creating exceptional products that resonate with consumers, Morgan McLachlan is poised to continue driving innovation and growth in the non-alcoholic beverage industry. As the Co-Founder and CPO of De Soi, they are committed to delivering a superior consumer experience and advancing the industry's sustainability efforts.