Morris Shipper – Artika
Executive Summary
Morris Shipper is the Director of Digital Marketing & E-Commerce at Artika, a Montreal-based global manufacturer and retailer specializing in innovative lighting solutions for residential and commercial applications. Operating out of Canada, Morris Shipper holds a highly visible leadership role, commanding the company’s digital strategy and e-commerce operations. His LinkedIn network includes over 500 professional connections, indicating strong engagement with peers, industry stakeholders, and potential partners.
Contact Information
- Full Name: Morris Shipper
- Title: Director of Digital Marketing & E-Commerce
- Company: Artika
- Company Website: [www.Artika.com](https://www.artika.com)
- Location: Canada (Montreal, Quebec)
- LinkedIn Profile: [linkedin.com/in/morrisshipper](http://www.linkedin.com/in/morrisshipper)
- Direct Email (Media/Public): morris.shipper@artika.com
Professional Background
Morris Shipper brings over a decade of expertise in digital marketing, e-commerce, and retail. Previous roles include digital marketing leadership positions with major brands such as IKEA.ca (Sales & Marketing Specialist), contributing to significant growth in online traffic and sales. His capabilities span strategy development, campaign execution, digital transformation, traffic growth, and conversion optimization, all critical for scaling e-commerce businesses.
- Digital Marketing & E-commerce Leadership: Proven track record in orchestrating digital initiatives for leading home and lifestyle brands.
- Retail & D2C Experience: Extensive experience managing direct-to-consumer marketing channels; expert in online merchandising and omnichannel engagement.
- Public & Industry Presence: Speaker at leading retail events (e.g., eTail Boston, KBIS 2025) and active thought leader participating in industry summits on the future of the customer journey and digital innovation.
Artika: Company Overview and Recent Activity
Artika has established itself over 15+ years as a leader in modern, energy-efficient lighting fixtures for both residential and commercial markets. The company emphasizes design, technology, and sustainability across its extensive catalog, which features:
- Smart, energy-efficient LED lighting
- Modern and contemporary fixtures: Pendants, chandeliers, wall panels, and flush mount lights
- Solutions for contractors, builders, designers, and commercial projects
In 2025, Artika made a significant entry into the professional B2B marketplace by debuting at KBIS (Kitchen & Bath Industry Show), with Morris Shipper serving as the key media contact and digital strategy executive. The KBIS showcase highlighted Artika’s commitment to professional audiences, demonstrating innovations in smart home compatible solutions, sustainability, and design-driven products that align with current market trends.
The event placed Artika directly in front of contractors, builders, and designers, reflecting a strategic push into professional channels and indicating strong internal alignment between marketing, sales, and product innovation under Shipper’s leadership.
Product Highlights and Innovation
Artika’s most recent initiatives include:
- Sonolok Wall Panels: Viral growth due to enhanced sound absorption and easy, fast installation—indicating responsiveness to emerging interior decor trends and soundproofing needs.
- Introduction of Artika Pro: Solutions tailored for the commercial market segment (contractors/designers), launched at KBIS 2025.
- Smart LED Fixtures: Emphasis on energy efficiency, modern aesthetics, and integration with home automation platforms.
These developments underscore Artika’s focus on combining design excellence, smart technology, and sustainability—a value proposition spearheaded by its digital marketing efforts.
Professional Reputation and Strategic Reach
With over 10 years of direct experience in marketing and e-commerce, Morris Shipper is recognized as a digital transformation expert in the Canadian and global home improvement markets. His leadership at Artika has coincided with the company’s expansion into professional and international sectors, increased digital brand visibility, and development of new product lines targeting emerging demand.
Relevant skills and credentials include:
- Digital growth strategy
- Revenue and conversion optimization
- Public speaking and industry thought leadership
- Data-driven marketing and analytics
Morris Shipper’s current focus at Artika situates him as the primary decision-maker for strategic digital initiatives, online partnerships, and potential technology or service integrations, making him an essential point of contact for opportunities aligned with Artika’s e-commerce and digital objectives.
