Professional Overview
Moussa Bathily serves as the VP of Retail Strategy & Marketing, leveraging his expertise in retail strategy, marketing, and team leadership to drive business growth. His key expertise areas include retail strategy development, marketing campaign execution, and team management, with a focus on the retail and consumer goods industries.
Experience Summary
Current Role
As the VP of Retail Strategy & Marketing at Mayvenn, Moussa is responsible for developing and executing retail strategies, leading marketing initiatives, and driving business expansion. Although specific achievements in this role are not provided, his tenure indicates a strong capacity for leadership and strategic planning in the retail sector.
Career Progression
Moussa's career trajectory showcases progressive growth and diversification of roles. Notably, he served as the Global Marketing Director at Unilever from 2018 to 2024, and as the Head of Experiential Marketing at Sundial Brands from 2014 to 2018. Earlier, he was a District Manager at RICKY'S NYC from 2001 to 2014. These roles demonstrate his ability to adapt, lead, and contribute to various marketing and retail environments.
Areas of Expertise
Moussa's areas of expertise include retail strategy, marketing execution, team leadership, and industry analysis. His technical competencies likely encompass market research, campaign development, and performance analysis. As a leader, he possesses management capabilities that enable him to guide teams towards achieving business objectives.
Professional Impact
Although specific projects or initiatives are not detailed, Moussa's experience in global marketing and retail strategy suggests he has contributed significantly to business growth and brand development in his previous roles. His impact is further underscored by his progression to senior leadership positions.
Conclusion
Moussa Bathily's professional trajectory is marked by consistent growth, strategic vision, and leadership acumen. Currently focused on retail strategy and marketing, he brings value through his ability to develop and execute plans that drive business expansion and enhance brand presence. As a seasoned executive, his expertise and achievements position him as a significant contributor to the retail and consumer goods sectors.
