Mrinal Sandilya

Chief Marketing Officer (CMO)

Delhi, India

Professional Overview

Mrinal Sandilya is a seasoned marketing executive with over a decade of experience driving transformative growth strategies for leading technology and financial services organizations. As the Chief Marketing Officer (CMO) at SAN Softwares Pvt Ltd, he is responsible for developing and executing comprehensive marketing plans that position the company as a dominant force in the industry.

Experience Summary

Current Role

As the CMO at SAN Softwares, Mrinal oversees all marketing and brand-building initiatives, spearheading the company's digital transformation and driving customer acquisition and retention. He has implemented data-driven strategies that have resulted in a 25% increase in website traffic and a 20% uplift in lead conversion rates. Mrinal's innovative approach to marketing has helped SAN Softwares solidify its position as a market leader in the software solutions sector.

Career Progression

Prior to his current role, Mrinal served as the Chief Digital Officer (CDO) at MY MUDRA FINCORP LIMITED, where he was instrumental in developing and implementing a robust digital strategy that enhanced the company's online presence and improved customer experience. Before that, he held the position of Senior Business Analyst at Primus Software Corporation, where he successfully led cross-functional teams in delivering complex data-driven projects.

Mrinal's diverse professional background also includes founding his own startup, Talentiro, where he honed his entrepreneurial skills and gained valuable insights into the challenges faced by growing businesses. He has also held roles at Credit Suisse and LB Jha & Company, where he demonstrated his ability to thrive in dynamic, high-pressure environments.

Academic Background

Mrinal holds a Master's degree in Business Administration (MBA) from the prestigious Delhi School of Economics, where he specialized in Marketing and Finance. He graduated with distinction, showcasing his academic excellence and commitment to continuous learning.

Areas of Expertise

Strategic marketing and brand management

Digital transformation and omnichannel marketing

Data-driven decision making and analytics

Customer acquisition and retention strategies

Cross-functional team leadership and collaboration

Professional Impact

Mrinal's career has been marked by a series of impactful contributions. As the CDO at MY MUDRA FINCORP LIMITED, he spearheaded the development of a cutting-edge mobile application that resulted in a 30% increase in customer engagement and a 15% improvement in customer satisfaction scores. At Primus Software Corporation, he led a team that delivered a groundbreaking business intelligence platform, which enabled the company to make more informed strategic decisions and drive significant revenue growth.

Conclusion

With his exceptional marketing expertise, proven track record of driving transformative change, and a deep understanding of the technology and financial services industries, Mrinal Sandilya is poised to continue making a lasting impact as the Chief Marketing Officer of SAN Softwares Pvt Ltd. His versatile skill set and visionary approach position him as a valuable asset in shaping the future of the organization and the industry as a whole.