MD

Mrinmoy Das

Mrinmoy Das


Chief Marketing Officer



Professional Overview
Mrinmoy Das is an accomplished marketing executive with a proven track record of driving growth and innovation. As the Chief Marketing Officer at Medggy, he is responsible for leading the company's comprehensive marketing strategy, overseeing brand development, digital initiatives, and cross-functional collaborations to propel the organization's market presence and revenue expansion.

Experience Summary

Current Role
As the Chief Marketing Officer at Medggy, Mrinmoy is spearheading the company's marketing efforts, aligning branding, content, and digital channels to amplify Medggy's reach and engagement with its target audience. He has implemented data-driven marketing initiatives that have resulted in a 25% increase in website traffic and a 15% uplift in lead generation within the first six months of his tenure.

Career Progression
Prior to his current role, Mrinmoy served as the Senior Graphic Designer and Digital Marketing Manager at the Pathfinder Group of Institutes, where he played a pivotal role in revamping the organization's visual identity and driving impactful digital marketing campaigns. During his tenure, he successfully increased the institute's social media following by 35% and spearheaded the development of a mobile-friendly website that enhanced user experience and conversions.

Academic Background
Mrinmoy holds a Bachelor of Fine Arts degree in Graphic Design from the prestigious Visva-Bharati University, where he graduated with distinction. He also completed a postgraduate diploma in Digital Marketing from the Indian Institute of Management, Calcutta, further strengthening his expertise in the digital landscape.

Areas of Expertise
  • Integrated marketing strategy and execution

  • Brand development and visual identity management

  • Digital marketing, including SEO, SEM, social media, and content creation

  • Data analysis and performance optimization

  • Cross-functional collaboration and team leadership


Professional Impact
Mrinmoy's strategic vision and innovative approach have been instrumental in driving measurable growth and success for the organizations he has served. His ability to leverage data-driven insights, coupled with his creative problem-solving skills, has consistently enabled him to deliver impactful marketing campaigns that have generated significant returns on investment.

Conclusion
With a diverse background in graphic design, digital marketing, and strategic leadership, Mrinmoy Das is a versatile marketing professional who is poised to drive transformative change and catapult Medggy to new heights of success in the dynamic and competitive market landscape.