Murlidharn Iyer

Sr. Vice President and National Product Manager - Liabilities Digital Banking and Asset Cross Sell, Equitas Small Finance Bank

Professional Overview
Murlidharn Iyer is an accomplished banking executive with extensive expertise in product management, digital banking, and asset cross-sell. As the Sr. Vice President and National Product Manager at Equitas Small Finance Bank, he spearheads the strategic development and implementation of liabilities digital banking and asset cross-sell initiatives, driving the bank's growth and innovation.

Experience Summary

Current Role
In his current role at Equitas Small Finance Bank, Murlidharn is responsible for managing the bank's liabilities digital banking and asset cross-sell product portfolio. He oversees the development and rollout of cutting-edge digital banking solutions, ensuring seamless customer experiences and driving the adoption of the bank's asset products. Under his leadership, the bank has achieved significant growth in its digital banking offerings and successfully cross-sold a wide range of assets to its customer base.

Career Progression
Murlidharn's career in the banking industry spans over a decade, during which he has held various product management roles at leading institutions such as Equitas Small Finance Bank, Indusind Bank, and HDFC Bank. He has a proven track record of driving product innovation, enhancing customer engagement, and delivering strong business results. Prior to his current role, Murlidharn served as the Product Head for Liabilities at Equitas Small Finance Bank, where he played a pivotal role in expanding the bank's current account and term deposit offerings.

Academic Background
Murlidharn holds a Bachelor's degree in Business Administration from the University of Madras. He has also completed executive education programs in strategic product management and digital banking from renowned institutions, further strengthening his industry knowledge and leadership capabilities.

Areas of Expertise

• Liabilities and digital banking product management

• Asset cross-sell strategy and implementation

• Customer-centric product development

• Digital transformation and innovation

• Data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact
Under Murlidharn's leadership, Equitas Small Finance Bank has witnessed a significant increase in its digital banking adoption and asset cross-sell ratios. He has spearheaded the launch of several pioneering digital banking solutions, including a seamless account opening experience and personalized asset recommendations, which have contributed to the bank's market share growth and customer satisfaction.

Conclusion
Murlidharn Iyer's extensive experience, strategic vision, and dedication to innovation make him a valuable asset to Equitas Small Finance Bank. As the Sr. Vice President and National Product Manager, he continues to drive the bank's digital transformation and strengthen its position as a leader in the small finance banking sector.