Mutiara Permatasari

Business Professional | Entrepreneur | Retail Strategist

Professional Overview

Mutiara Permatasari is a versatile business professional with a diverse background spanning the retail, consumer goods, and startup industries. She currently serves as a University of Edinburgh Business School faculty member, where she leverages her expertise to shape the next generation of business leaders. Alongside her academic role, Mutiara is the founder of Mitra Jaya Unggul, a thriving business venture, and holds the position of Assistant General Manager at Interpak Industries Batam, a leading packaging manufacturer.

Experience Summary

Current Roles

University of Edinburgh Business School (2022-Present)

Responsible for delivering engaging lectures, facilitating interactive workshops, and mentoring students to develop their business acumen.

Collaborates with industry partners to design curriculum that aligns with evolving market demands.

Contributes to research initiatives that explore innovative solutions to complex business challenges.

Founder, Mitra Jaya Unggul (2020-Present)

Launched a successful startup that provides strategic consulting and operational support to small and medium-sized enterprises.

Developed innovative service offerings that have enabled client organizations to enhance their competitiveness and drive sustainable growth.

Oversees all aspects of business operations, including financial management, team leadership, and strategic planning.

Assistant General Manager, Interpak Industries Batam (2019-Present)

Manages day-to-day operations, ensuring efficient production and delivery of high-quality packaging solutions.

Collaborates with cross-functional teams to identify process improvements and implement cost-saving initiatives.

Serves as a key liaison between the organization and its diverse client base, fostering strong relationships and driving business development efforts.

Career Progression

Prior to her current roles, Mutiara held positions at leading multinational companies, where she honed her skills in retail strategy, consumer insights, and business development.

Retail Vertical Executive, Nielsen (2017-2019)

Analyzed market trends and consumer behavior to provide actionable insights that supported the growth strategies of major retail clients.

Collaborated with cross-functional teams to design and implement effective marketing campaigns and promotional activities.

Contributed to the development of novel data analytics tools and reporting mechanisms to enhance client decision-making.

Retail Vertical Intern, Nielsen (2017)

Assisted in the collection and analysis of market data to identify growth opportunities for clients.

Participated in the development of strategic recommendations and business proposals.

Gained valuable exposure to the retail industry and the application of data-driven decision-making.

Business Development Intern, Shopee (2017)

Supported the expansion of the e-commerce platform's presence in new markets.

Conducted market research and competitive analysis to inform strategic business decisions.

Contributed to the development of marketing campaigns and promotional strategies.

Marketing Intern, Nestlé (2015-2016)

Assisted in the implementation of brand-building initiatives and consumer engagement programs.

Gained hands-on experience in the execution of marketing campaigns and the measurement of their effectiveness.

Developed a strong understanding of the consumer goods industry and the importance of brand positioning.

Academic Background

Mutiara holds a Bachelor's degree in Business Administration from the University of Indonesia, where she graduated with distinction. Her academic achievements and passion for lifelong learning have led her to pursue a postgraduate degree at the prestigious University of Edinburgh Business School.

Areas of Expertise

Retail strategy and consumer insights

Business development and operational excellence

Entrepreneurship and startup management

Data-driven decision-making and analytics

Cross-functional collaboration and team leadership

Professional Impact

Spearheaded the launch of Mitra Jaya Unggul, a highly successful business consulting firm that has enabled numerous SMEs to enhance their competitiveness and achieve sustainable growth.

Contributed to the development of innovative data-driven solutions at Nielsen, which helped clients make more informed decisions and drive business performance.

Actively participates in industry events and conferences, sharing her expertise and contributing to the advancement of best practices in the retail and entrepreneurial sectors.

Conclusion

Mutiara Permatasari is a dynamic and accomplished business professional with a proven track record of success across various industries. Her diverse experience, coupled with her entrepreneurial spirit and academic rigour, position her as a valuable asset in the evolving business landscape