Myers Rollins
General Manager/CEO - Coast RTA
Professional Overview
Myers Rollins is an experienced leader in the public transportation industry, currently serving as the General Manager/CEO of Coast RTA in Myrtle Beach, South Carolina. With a strong background in urban planning and public administration, he brings a comprehensive understanding of the operational, strategic, and community-oriented aspects of managing a regional transportation authority.
Experience Summary
Current Role
As the General Manager/CEO of Coast RTA since 2004, Rollins is responsible for overseeing the day-to-day operations, strategic planning, and community engagement initiatives of the regional transit agency. Under his leadership, Coast RTA has implemented several innovative service improvements, expanded its route network, and increased ridership by over 15% through targeted marketing and customer service initiatives.
Career Progression
Prior to his current role, Rollins served as the Deputy General Manager at the Greater Cleveland RTA from 1997 to 2004, where he played a key role in developing and executing strategic plans to modernize the agency's infrastructure and enhance the passenger experience. Earlier in his career, he held the position of Director at Cuyahoga County from 1983 to 1997, where he gained valuable experience in urban planning, project management, and public policy.
Academic Background
Rollins holds a Master's degree in Public Administration from the University of South Carolina, where he specialized in transportation planning and policy. He also earned a Bachelor's degree in Urban Studies from Cleveland State University, graduating with honors.
Areas of Expertise
- Public transportation operations and management
- Strategic planning and organizational development
- Community engagement and stakeholder collaboration
- Financial management and budgeting
- Policy analysis and implementation
- Project management and process improvement
Professional Impact
Under Rollins' leadership, Coast RTA has received several industry awards and recognition for its innovative service initiatives, including the American Public Transportation Association's Outstanding Public Transportation System Achievement Award in 2018. He has also served on the board of directors for the South Carolina Association of Regional Transit Authorities, where he has advocated for increased funding and policy reforms to support the growth of public transportation in the state.
Conclusion
With over 35 years of experience in the public transportation industry, Myers Rollins has a proven track record of driving operational excellence, strategic innovation, and community engagement. As the General Manager/CEO of Coast RTA, he continues to be a respected leader and advocate for the advancement of sustainable and equitable mobility solutions in the Myrtle Beach region and beyond.
