Myriam Ghanem

Marketing and Communication Manager | United States

Professional Overview

Myriam Ghanem is an experienced marketing and communication professional with a proven track record of driving impactful campaigns and initiatives. She specializes in developing and executing integrated marketing strategies that enhance brand visibility, engage target audiences, and deliver measurable results.

Experience Summary

Current Role

As the Marketing and Communication Manager at Imagine Labs, Myriam is responsible for developing and implementing comprehensive marketing plans to promote the company's innovative products and services. She oversees all aspects of the marketing mix, including content creation, digital marketing, event planning, and public relations. Myriam's strategic thinking and data-driven approach have enabled her to consistently deliver successful campaigns that drive growth and strengthen Imagine Labs' market presence.

Career Progression

Prior to her current role, Myriam held senior positions at leading media agencies. As a Senior Executive - Planning at PHD, she was instrumental in developing integrated media strategies for high-profile clients, optimizing campaign performance through data analysis and audience targeting. Earlier in her career, Myriam served as a Media Executive at Carat, where she demonstrated her ability to plan and execute effective media campaigns across various channels.

Academic Background

Myriam holds a Bachelor's degree in Marketing from a prestigious university, where she graduated with distinction. Her academic background provided a strong foundation in marketing principles, consumer behavior, and data analytics, which she has successfully applied throughout her professional career.

Areas of Expertise

• Integrated marketing strategy development

• Digital marketing and social media management

• Campaign planning, execution, and optimization

• Brand positioning and identity development

• Content creation and management

• Stakeholder engagement and client relations

• Data analysis and performance measurement

Professional Impact

During her tenure at Imagine Labs, Myriam has spearheaded several high-impact marketing initiatives that have significantly contributed to the company's growth and industry recognition. She led the development and launch of a successful social media campaign that resulted in a 25% increase in website traffic and a 15% jump in lead generation. Myriam also played a pivotal role in organizing a industry-leading conference, which attracted over 500 attendees and generated valuable thought leadership opportunities for the company.

Conclusion

With her comprehensive marketing expertise, strategic mindset, and proven track record of success, Myriam Ghanem is a highly valuable asset to Imagine Labs. Her ability to craft and execute effective marketing strategies, coupled with her strong leadership skills, make her well-positioned to continue driving the company's growth and solidifying its position as an industry leader.