Nadia Casarcia

AVP Marketing & Visual, Bath & Body Works Canada

Professional Overview
Nadia Casarcia is an accomplished marketing and visual merchandising executive with over 20 years of experience in the retail and consumer goods industry. As the AVP of Marketing and Visual for Bath & Body Works Canada, she leverages her expertise in brand strategy, omnichannel marketing, and visual design to drive exceptional customer experiences and business growth.

Experience Summary

Current Role
As the AVP of Marketing and Visual at Bath & Body Works Canada, Nadia is responsible for overseeing all marketing, advertising, and visual merchandising initiatives for the brand's Canadian operations. She collaborates closely with cross-functional teams to develop and execute impactful campaigns, optimize the in-store and digital customer journey, and ensure brand consistency across all touchpoints. Under her leadership, Bath & Body Works Canada has consistently delivered strong sales and market share growth, with a focus on driving brand relevance and customer loyalty.

Career Progression
Nadia's career trajectory has been marked by steady growth and increasing responsibilities within the retail industry. Prior to her current role, she served as the AVP of Marketing and Visual for both Bath & Body Works and White Barn, where she played a pivotal role in expanding the brands' presence and market share. Earlier in her career, Nadia held positions as the Marketing and Visual Manager at La Senza Girl and a Sales Associate at La Senza, where she honed her skills in brand positioning, visual merchandising, and customer service.

Academic Background
Nadia holds a Bachelor of Commerce degree from McGill University, with a specialization in Marketing. Her strong academic foundation, combined with her extensive industry experience, has equipped her with a well-rounded and strategic approach to driving business success.

Areas of Expertise

• Brand strategy and positioning

• Omnichannel marketing and advertising

• Visual merchandising and in-store experience design

• Customer engagement and loyalty programs

• Cross-functional team leadership and collaboration

Professional Impact
Under Nadia's leadership, Bath & Body Works Canada has consistently outperformed industry benchmarks, with double-digit sales growth and market share gains. She has spearheaded the development of innovative marketing campaigns and visual merchandising strategies that have enhanced brand awareness, increased customer traffic, and driven significant revenue growth. Nadia's industry contributions extend beyond her work at Bath & Body Works, as she is recognized as a thought leader in the retail marketing and visual design community.

Conclusion
Nadia Casarcia is a seasoned marketing and visual merchandising executive with a proven track record of driving exceptional results and industry impact. Her deep understanding of the retail landscape, coupled with her strategic vision and collaborative leadership style, make her a valuable asset to Bath & Body Works Canada. As she continues to advance her career, Nadia remains committed to delivering exceptional customer experiences and propelling the brand's continued success in the Canadian market.