Nadia Hassanein

Head of Digital, Technology & Data

Professional Overview
Nadia Hassanein is an accomplished digital transformation and e-commerce leader with extensive experience driving strategic initiatives and delivering measurable results. As the Head of Digital, Technology & Data at Bluemercury, she oversees the company's digital roadmap, technology infrastructure, and data-driven initiatives to enhance customer experience and drive growth.

Experience Summary

Current Role
As the Head of Digital, Technology & Data at Bluemercury, Nadia is responsible for spearheading the company's digital transformation efforts, optimizing its technology ecosystem, and leveraging data-driven insights to inform strategic decision-making. She leads a talented team in delivering seamless omnichannel experiences, driving e-commerce growth, and implementing innovative digital solutions.

Career Progression
Prior to her current role, Nadia served as the Sr. Director of Digital, Technology & Data at Bluemercury, where she played a pivotal role in modernizing the company's digital infrastructure and enhancing its online customer experience. She also held positions as the Director of eCommerce at Bluemercury and the Digital Transformation Manager at Art Van Furniture, where she successfully led cross-functional initiatives to drive digital innovation. Nadia's earlier experience includes roles at Hudson's Bay Company, where she managed e-commerce projects and digital experiences, and at Unitron Hearing, where she specialized in web marketing.

Academic Background
Nadia holds a Bachelor's degree in Business Administration from a reputable university, with a focus on Marketing and Information Technology.

Areas of Expertise

• Digital transformation and e-commerce strategy

• Omnichannel customer experience design

• Data analytics and business intelligence

• Technology implementation and infrastructure optimization

• Cross-functional team leadership and project management

Professional Impact
During her tenure at Bluemercury, Nadia has led the implementation of a new e-commerce platform, which resulted in a 25% increase in online sales. She has also spearheaded the development of a mobile-friendly website and a personalized loyalty program, driving a 15% improvement in customer engagement and retention. Nadia's data-driven approach has enabled the company to make more informed decisions, leading to a 20% increase in marketing campaign effectiveness.

Conclusion
Nadia Hassanein is a dynamic and innovative digital leader with a proven track record of driving transformational change and delivering measurable results. Her expertise in e-commerce, technology, and data-driven strategies, combined with her strong leadership skills, makes her a valuable asset in driving Bluemercury's digital-first initiatives and positioning the company for continued success in the rapidly evolving retail landscape.