Nadia Kokni

Professional Summary

Professional Overview
Nadia Kokni is a seasoned marketing and communications executive with extensive experience in the fashion and retail industries. As the Senior Vice President of Global Marketing and Communications at HUGO BOSS, she oversees the strategic direction and execution of the brand's global marketing initiatives, driving engagement and growth across international markets.

Experience Summary

Current Role
In her current role at HUGO BOSS, Nadia is responsible for leading the global marketing and communications strategy, ensuring alignment with the brand's overall business objectives. She works closely with cross-functional teams to deliver impactful campaigns, enhance brand visibility, and drive customer acquisition and loyalty. Under her leadership, the marketing and communications function has played a pivotal role in strengthening the HUGO BOSS brand and expanding its footprint worldwide.

Career Progression
Prior to joining HUGO BOSS, Nadia held several senior marketing roles, including Global Group Marketing Director and Chief Marketing Officer at JD Sports Fashion plc, Vice President of Global Brand Marketing at Tommy Hilfiger, and Senior Director of Global Product Marketing at the same company. She also has experience in the fast-fashion industry, having served as the Global Marketing Director for Cheap Monday at H&M and the Global Communications Director for adidas Originals at adidas.

Throughout her career, Nadia has demonstrated a strong track record of delivering innovative marketing strategies, building brand equity, and driving business growth in competitive global markets.

Academic Background
Nadia holds a Bachelor's degree in Business Administration from the University of London, where she specialized in Marketing and Communications.

Areas of Expertise
Nadia's areas of expertise include global marketing strategy, brand management, digital marketing, product marketing, and integrated communications. She is adept at leading cross-functional teams, developing data-driven marketing initiatives, and leveraging digital platforms to enhance brand reach and engagement.

Professional Impact
During her tenure at JD Sports Fashion plc, Nadia spearheaded the company's global marketing transformation, implementing a data-driven approach that resulted in a significant increase in customer acquisition and retention. At Tommy Hilfiger, she played a pivotal role in revitalizing the brand's global marketing strategy, driving a 15% increase in brand awareness and a 20% uplift in e-commerce sales.

Conclusion
Nadia Kokni is a strategic and accomplished marketing leader with a proven track record of success in the fashion and retail industries. Her deep understanding of global consumer trends, coupled with her expertise in leveraging digital channels and data-driven marketing strategies, make her a valuable asset to HUGO BOSS as the company continues to strengthen its position as a leading luxury fashion brand worldwide.