Nadya Wong – Director of Ecommerce, CALPAK
Professional Overview
Nadya Wong currently serves as the Director of Ecommerce at CALPAK, a consumer travel & leisure brand headquartered in Los Angeles, with an employee count of 51-200. Based in Takoma Park, Maryland, United States, Nadya is recognized as a highly experienced and data-driven professional in digital marketing and e-commerce. She is responsible for overseeing and executing CALPAK’s e-commerce strategy, with a focus on digital business growth, omnichannel optimization, and customer experience enhancement.
Current Role at CALPAK
As Director of Ecommerce, Nadya Wong leads a team specializing in digital marketing and online retail. Her responsibilities include:
- Developing and implementing e-commerce strategy to drive revenue and expand online presence.
- Optimizing the customer journey to increase engagement, boost conversion rates, and ensure retention.
- Leveraging data analytics to inform business decisions and adapt strategies for maximized performance.
- Leading cross-functional initiatives in collaboration with CALPAK’s Marketing and Design team to align brand messaging with digital sales initiatives.
- Responsible for measurable results, including a notable 30% increase in online sales attributed to her leadership of digital marketing campaigns.
Nadya’s role directly contributes to both revenue generation and the elevation of CALPAK’s brand experience in the competitive travel and leisure market.
Career Background
Prior to joining CALPAK, Nadya held strategic positions in digital marketing and e-commerce management at several prominent organizations, including:
- Shell
- Ferrero
- Carat (global media and digital marketing agency)
- Upwork
- Goldbach Interactive
These roles provided her with a robust foundation in:
- Digital strategy development
- Project and campaign management
- Social media leadership
- Cross-company collaboration
Her background is characterized by her adaptability in dynamic digital environments and a consistent record of driving measurable growth through innovative problem-solving and team leadership.
Education and Certifications
- Master’s degree in International Economy – St. Petersburg Polytechnic University
- Bachelor’s degree in Business Administration (Marketing concentration) – University of Maryland
- Certified in Agile and Scrum, reflecting her commitment to efficient and iterative process management in digital projects.
Expertise and Professional Skills
Nadya is distinguished by her expertise in:
- Ecommerce strategy and implementation
- Digital marketing, omnichannel integration, and performance tracking
- Customer experience optimization and retention
- Project management and cross-functional team leadership
- Data analysis and campaign performance optimization
Her data-driven decision-making allows her to anticipate market trends, execute successful go-to-market strategies, and deliver strong commercial results. Nadya’s leadership has resulted in increased online engagement and sales uplift for multiple organizations, establishing her as a key influencer in the digital commerce landscape.
Organizational Context: CALPAK
CALPAK focuses on delivering utility and a playful spirit to travel, ensuring high-engagement consumer products. The brand maintains a competitive position within the travel and leisure sector through digital innovation and a robust customer-first strategy led by its ecommerce division.
Within the company structure, Nadya Wong reports to senior marketing leadership and is supported by a dedicated team including e-commerce managers and digital designers. Her strategic oversight aligns directly with CALPAK’s growth objectives and digital transformation initiatives.
Actionable Insights for Engagement
- Nadya values data-driven solutions and innovative strategies for traffic growth, conversion optimization, and customer engagement.
- Emphasizes cross-functional collaboration and agility, supporting partnerships that bring measurable value.
- Receptive to solutions focused on enhancing digital customer experience, increasing funnel efficiency, and supporting the scaling of omnichannel operations.
LinkedIn Profile: [linkedin.com/in/nadya-wong](http://www.linkedin.com/in/nadya-wong)
Location: Takoma Park, Maryland, United States
Current Company: [CALPAK](https://calpaktravel.com) (Headquartered in Los Angeles, CA)
