Najla Quarry

Professional Summary

Najla Quarry is a seasoned licensing and product development executive with over 15 years of experience in the consumer goods and entertainment industries. As the Director of Licensing and Lifestyle at Fender Musical Instruments Corporation, she oversees the company's licensing and lifestyle product portfolio, driving strategic partnerships and innovative brand extensions.

Professional Experience

Current Role

Director of Licensing and Lifestyle, Fender Musical Instruments Corporation (2023-03-01 to Present)

• Responsible for leading the licensing and lifestyle product strategy, developing new revenue streams and brand collaborations

• Spearheaded the launch of several successful co-branded product lines, resulting in a 20% increase in licensing revenue year-over-year

• Fostered strong relationships with global licensees and retail partners, expanding the Fender brand's reach into new markets and customer segments

Career Progression

Sr. Manager Licensing & Product Development, Fender Musical Instruments Corporation (2017-01-01 to 2023-03-01)

• Managed the development and commercialization of Fender's licensed softlines and lifestyle products, driving 15% year-over-year growth

• Identified and secured strategic licensing partnerships, aligning with emerging trends and consumer preferences

• Collaborated cross-functionally with marketing, product, and design teams to create innovative, on-brand product collections

Licensing Manager Softlines, Mattel, Inc. (2015-03-01 to 2017-01-01)

• Developed and executed licensing strategies for Mattel's softlines portfolio, including apparel, accessories, and home goods

• Negotiated and managed licensing agreements with key partners, ensuring brand integrity and revenue goals were met

• Analyzed market trends and consumer insights to inform product development and licensing decisions

Education

Bachelor of Arts in Marketing, University of Southern California (2003-2007)

• Graduated cum laude

Areas of Expertise

• Licensing and brand extension strategy

• Product development and commercialization

• Collaborative cross-functional leadership

• Trend analysis and consumer insights

• Strategic partnership management

• Revenue growth and profitability optimization

Professional Impact

• Recognized as a strategic business partner, driving Fender's licensing and lifestyle revenue to new heights

• Instrumental in expanding the Fender brand's reach and relevance with diverse consumer segments

• Known for her ability to translate brand DNA into successful product collections that resonate with target audiences

Conclusion

With her extensive experience in licensing, product development, and brand management, Najla Quarry is a proven leader in the consumer goods and entertainment industries. Her strategic vision, collaborative approach, and customer-centric mindset have positioned her as a valuable asset to Fender Musical Instruments Corporation, where she continues to elevate the brand's licensing and lifestyle offerings.