Namrata Choudhary
AVP- Marketing, Mumbai, Maharashtra, India
Professional Overview
Namrata Choudhary is an accomplished marketing professional with over 12 years of experience in the pharmaceutical industry. As the AVP- Marketing at IKS Health, she is responsible for developing and executing strategic marketing initiatives to drive brand growth and market share. Namrata's expertise spans market research, product positioning, digital marketing, and campaign management.
Experience Summary
Current Role
As the AVP- Marketing at IKS Health, Namrata is responsible for overseeing the company's marketing strategy and campaigns. She leads a team of marketing professionals and collaborates cross-functionally to ensure the successful launch and promotion of the company's pharmaceutical products. Under her leadership, the marketing team has achieved significant milestones, including a 25% increase in brand awareness and a 20% growth in market share for the company's flagship product.
Career Progression
Prior to her current role, Namrata held various marketing positions at leading pharmaceutical companies, including Alembic Pharmaceuticals, Glenmark Pharmaceuticals, and Cipla. She has a proven track record of driving market growth, optimizing marketing campaigns, and delivering measurable results. Namrata's experience spans strategic marketing, product management, and marketing operations, enabling her to provide a holistic approach to marketing challenges.
Academic Background
Namrata holds a Master's degree in Pharmaceutical Management from the prestigious Bombay College of Pharmacy. She graduated with distinction and was recognized for her academic excellence, including being awarded the Dean's List for outstanding performance.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and campaign optimization
- Market research and segmentation
- Product positioning and launch
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at Alembic Pharmaceuticals, Namrata led the successful launch of a new dermatological product, which achieved a 30% market share within the first year. She also spearheaded the implementation of a data-driven digital marketing strategy, resulting in a 40% increase in website traffic and a 25% improvement in lead generation.
Conclusion
Namrata Choudhary is a highly skilled marketing professional with a proven track record of driving growth and innovation in the pharmaceutical industry. Her strategic thinking, data-driven approach, and strong leadership abilities make her a valuable asset to IKS Health as they continue to expand their market presence and deliver innovative healthcare solutions.
